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    Issue 28   Vol 12 Winter 2024
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    OpenAccess
    • List of Articles برند

      • Open Access Article
        • Abstract Page
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        1 - بررسی عوامل مؤثر بر تصویر برند مقصد گردشگری و تأثیر آن بر رفتار گردشگران داخلی ( مطالعۀ موردی: شهر قزوین )
      • Open Access Article
        • Abstract Page
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        2 - Factors affecting women empowerment with an emphasis on tourism (Case study: Sisakht city)
         
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - The Impact of Perceived Value and Sense of Place on Tourist Loyalty (Case Study: Hamedan Province)
        mostafa taheri
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - The Impact of Co-branding Elements on Customers’ Satisfaction and Loyalty in Chain Restaurants in Tehran
        Jafar Ahangaran رضا اصلاني
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - The Role of Brand Romance in Customer Loyalty in Hotel Industry: The case of five and four-star hotels in Mazandaran province
        Amir Khazaei Pool Farhad Hanifi Vahid Reza Mirabi  
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan
        Mohammad ghaffari amirreza konjkav monfared
      • Open Access Article
        • Abstract Page
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        7 - The Impact of the Brand Management System on Employees’ Brand Performance in Travel and Tourism Companies
          Ardeshir Shiri Maryam Mesbahi Amin  Hemmati
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - The Effect of the Perceived Value of a Brand Image on Purchase Intention Case: Bojnord Candy Souvenir
          narges ahanchian zahra nori
      • Open Access Article
        • Abstract Page
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        9 - Effective Factors in Management Strategies for Sustainable Branding in Coastal Destinations (Case Study: Chabahar Coastal Zone)
          seyed saeed hashemi abdolreza roknedin eftekhari
      • Open Access Article
        • Abstract Page
        • Full-Text

        10 - Exploring Employer Branding in Job Ads: A Case Study of Tourism and Hotel Industry
        Ali Abedini hamid zare
      • Open Access Article
        • Abstract Page
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        11 - Exploring the Effects of Social Media Activities on Brand Resonance (Cognitive and Emotional) and loyalty of European Tourists Visiting Tehran
        Yazdan  Shirmohammadi زینب هاشمی باغی
      • Open Access Article
        • Abstract Page
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        12 - The effect of brand-oriented leadership on brand citizenship behavior in Hotel Industry
        Mohammad Bagher Fallahi Seyed Mohammad  Tabataba'i-Nasab Mehdi Sabokro
      • Open Access Article
        • Abstract Page
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        13 - The paradigmatic pattern of brand value creation for tourism destinations in Iran
        manouchehr jahanian Mohammad aghaei elham vahedi
      • Open Access Article
        • Abstract Page
        • Full-Text

        14 - Brand Citizenship Behavior, Brand Leadership, Brand Passion, Isfahan, SEM
        amirreza konjkav monfared saeid saeida ardakani farzaneh zarabkhaneh
        10.52547/journalitor.35995.11.22.25
      • Open Access Article
        • Abstract Page
        • Full-Text

        15 - An Analysis of Effective Factors in the Formation of Rural Tourism Brand in Kerman
        Aliakbar Anabestani Marziyeh Pourjopari Ali Khodadadi
        10.52547/journalitor.36040.9.17.0
      • Open Access Article
        • Abstract Page
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        16 - Investigating the Effective Factors on the Architectural Management of Alborz Tourism Destinations
        Shamsodin Nikmanesh shabnam zarjou meysam Agheli maryam pour kasmaei
        10.52547/journalitor.36046.9.17.0
      • Open Access Article
        • Abstract Page
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        17 - Factors affecting investment in tourism sample regions of Tehran province (Case study of sample tourism regions of Shemiranat city)
        hamid Reza Zargham Broujeni Mahmood  Ziaee saeid anbarestani
        10.61186/journalitor.36064.11.24.109
      • Open Access Article
        • Abstract Page
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        18 - Developing a Model for the Destination’s Brand Identity Using Grounded Theory
        hadi asghari Hamed Bakhshi Mozghan Azimihashemi Mohammad Hossein   Imani khoshkho
        10.52547/journalitor.36116.10.20.101
      • Open Access Article
        • Abstract Page
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        19 - Examining the Role of a Community’s Social Media-based Destination Brand in Winning Tourists’ Hearts Towards Co-Creating Values and Visiting the Place
        Zohreh Ali Esmaili Armin Goli
        10.61186/journalitor.36134.11.23.155
      • Open Access Article
        • Abstract Page
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        20 - Investigating the Effect of Staff Self-Leadership on Internal Branding and Role Identity in Hotel Industry: A Case Study of 5-Star Hotels in (Mashhad)
        Jamshid Najari Beydokhti Omid Behboodi
        10.61186/journalitor.36248.11.23.257
      • Open Access Article
        • Abstract Page
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        21 - Investigating Potentials and Limitations of Iran Tourism Branding in Comparison with the Middle Eastern Countries
        Mohammadreza Rozbahany Ahmad Abu Hamzah kiyan shakarami
        10.61186/journalitor.42344.12.27.133
      • Open Access Article
        • Abstract Page
        • Full-Text

        22 - Investigating the Influence of Medical Tourists’ Experience on Brand Loyalty in Tehran Medical Centers
        Abolfazl Tajzadehnamin Mona Salimi amirreza tajzadeh namin
        10.61186/journalitor.42468.12.27.55
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