List of Articles  

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  1 - Factors Influencing the Realization of the Green Supply Chain in Iran’s Tourism Industry
  Mohammad Hossein   Imani khoshkho seyed mohammad mousavi
  This research identified and mapped a model of critical factors to realize the green supply chain of tourism industry. Studying the literature and research background, effective factors on the emergence of the green supply chain were identified. In the quantitative phas More

  This research identified and mapped a model of critical factors to realize the green supply chain of tourism industry. Studying the literature and research background, effective factors on the emergence of the green supply chain were identified. In the quantitative phase, 100 stakeholders from the tourism industry were selected and were surveyed to identify critical factors in the green supply chain of the tourism industry. Questionnaires were used for data gathering. To analyze the research data, using the statistical analysis and t-test, the coefficient of the significance of the components was determined. To prioritize the indicators and their cause and effect, the Fuzzy Dematel technique was used in the second phase. The results of the analysis showed that all of the 33 identified factors were critical and essential. The analysis of the factors influencing the management of suppliers showed that among the 6 factors, the following three were root causes of the green supply chain: a) providing encouraging services to the supplier to pay attention to and protect the environment; b) considering the environmental characteristics as Quality Requirements Provider; and c) holding meeting with Suppliers. Meanwhile, three other factors are short-term goals in the green supply chain. They included: a) helping suppliers to solve their environmental problems; b) paying attention to environmental principles and adhering to them in holding tenders; and c) efforts to reduce environmental impacts through the timely delivery of supply commitments. Manuscript profile
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  2 - Developing a Model for the Destination’s Brand Identity Using Grounded Theory
  hadi asghari Hamed Bakhshi Mozghan Azimihashemi Mohammad Hossein   Imani khoshkho
  10.52547/journalitor.36116.10.20.101
  Establishing a brand identity for tourism destinations may help ease the problems caused by the intangibility of tourism products and increase the concerted efforts of tourism service providers, ensuring stability in markets and facilitating the process of market segmen More

  Establishing a brand identity for tourism destinations may help ease the problems caused by the intangibility of tourism products and increase the concerted efforts of tourism service providers, ensuring stability in markets and facilitating the process of market segmentation. Therefore, considering the necessity for more attention to the destination’s brand identity due to increased competition within the tourism industry, this qualitative study sought to develop a model for establishing a brand identity for Mashhad city using the grounded theory method. To this end, some twelve managers, professors, and researchers working in the field of brand and tourism in Mashhad were selected to participate in detailed semi-structured interviews using purposive sampling. Then, the collected data were analyzed through open, axial, and selective coding. The study’s findings indicated the positive role of personal factors such as awareness of the destination’s brand or the tourists’ behavioral intentions in developing the brand identity of tourist destinations, which in turn influence the relevant strategies. In other words, such factors help the official select appropriate distinct marketing or development strategies, bringing about a variety of outcomes, including socio-economic development. Moreover, it could be argued that the strategies are set on the grounds of participation development in which the destination’s brand identity is formed. However, intervening factors such as micro and macro environmental factors should also be taken into account in this regard. Manuscript profile
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  3 - Designing Entrepreneurship Development Model for cultural tourism in Yazd, the World Heritage City
  Mehdi Basouli seyed saeed hashemi Mohammad Hossein   Imani khoshkho Seysd habib o allah  mirghafouri
  10.52547/journalitor.36160.9.18.0
  "Due to its very nature, tourism enjoys proper grounds for entrepreneurship development. There are limited studies on the development of entrepreneurship in tourism. Among the growing areas of tourism, ‘Cultural Tourism’ could be referred to as a demanding preference fo More

  "Due to its very nature, tourism enjoys proper grounds for entrepreneurship development. There are limited studies on the development of entrepreneurship in tourism. Among the growing areas of tourism, ‘Cultural Tourism’ could be referred to as a demanding preference for development in areas with the potentials for growth. This study sought to provide a model for entrepreneurship development in cultural tourism using Grounded theory. To this end, some eleven semi-structured interviews were conducted to collect the required data, out of which and 367 primary codes, 97 secondary codes, 44 concept codes were extracted and classified into ten distinct categories. The study’s population consisted of university instructors and lecturers, experts working in state-owned tourism institutions, the owners of active businesses in Yazd cultural tourism, and the professionals within the field who were selected through ‘theoretical sampling.’ Moreover, the sample size was determined based on theoretical saturation. The study’s results found via the application of the ‘three-pronged model’ indicated that factors involved in the development of cultural tourism entrepreneurship could be categorized in three general categories of ‘structural factors,’ grounds and ‘environmental conditions, and ‘behavioral factors,’ each including their own relevant components and indices. Manuscript profile