List of Articles Open Access Article Abstract Page Full-Text 1 - Identifying Goals of Strategic Alliances Case: Medical Tourism Businesses in Iran Ali Asghar Shalbafian Hashem Aghazadeh hamid Reza Zargham Broujeni Ali Heidari Open Access Article Abstract Page Full-Text 2 - The Impact of the Brand Management System on Employees’ Brand Performance in Travel and Tourism Companies Ardeshir Shiri Maryam Mesbahi Amin Hemmati Open Access Article Abstract Page Full-Text 3 - Social Capital and Loyalty of Pilgrims from Isfahan to Sarshur Neighborhood in Mashhad neda eidgahian kaseb Mozhgan Azimi Hashemi Open Access Article Abstract Page Full-Text 4 - The Effect of the Perceived Value of a Brand Image on Purchase Intention Case: Bojnord Candy Souvenir narges ahanchian zahra nori Open Access Article Abstract Page Full-Text 5 - The Mediating Role of Travel Motivation and Responsible Behavior with the Relationship between Environmental Attitude and the Sustainable Development of Ecotourism Case: Cities of Mahdishar and Semnan samaneh parsa سید حسن کابلی sakineh jafari Open Access Article Abstract Page Full-Text 6 - Modeling for Predicting Domestic Demands for Recreational Tourism in Tehran ebtehal zandi Open Access Article Abstract Page Full-Text 7 - Sociological Analysis of Factors Influencing Destination Loyalty طیبر ظیسبل Open Access Article Abstract Page Full-Text 8 - Sociological Analysis of Factors Influencing Destination Loyalty طیبر ظیسبل سميه عفتی