List of Articles mohammad ghaffari

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  1 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan
  Mohammad ghaffari amirreza konjkav monfared
  This research investigated the effects of social responsibilities on brand equity in tourism destinations. This is an applied study and follows surveying in goal and method. The statistical population of this study included foreign tourists who traveled to Isfahan and v More

  This research investigated the effects of social responsibilities on brand equity in tourism destinations. This is an applied study and follows surveying in goal and method. The statistical population of this study included foreign tourists who traveled to Isfahan and visited Naqshe Jahan Square in summer 2017. Data-collection instrument was a researcher-developed questionnaire based on the literature and it included 40 closed questions. The validity and reliability of the questionnaire were examined and confirmed through content and construct validities, and Cronbach’s Alpha Coefficient. To analyze the data and to test the hypotheses, both SEM and path analysis were used in the SPSS and LISREL, respectively. The findings showed that social responsibilities in tourism destinations significantly affected brand through brand awareness; perceived value; perceived quality of tourism destination; the brand image of tourism destination; loyalty towards tourism destination. Manuscript profile
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  2 - A Model for Investigating the Effect of Online Word-of-Mouth Communications on Travel Intention for Tourism Destination
  Mohammad ghaffari  
  Given the advancements in information and communication technologies, many tourists prefer to collect tourism destination information through electronic word-of-mouth communications. This paper aimed to present a model for investigating the effect of online word-of-mout More

  Given the advancements in information and communication technologies, many tourists prefer to collect tourism destination information through electronic word-of-mouth communications. This paper aimed to present a model for investigating the effect of online word-of-mouth communications on travel intention. The statistical population of this study included inbound tourists who traveled to Tehran in September 2016. A sample of 200 tourists was selected conveniently. To collect data, a researcher-developed questionnaire (including 24 questions) was used. The reliability and validity of the questionnaire were examined and confirmed. Findings showed that online word-of-mouth communications affected tourism destination image and that tourism destination image significantly affected both the trust in tourism destination and the intention to travel. The trust in tourism destination significantly affected the travel intention for the destination. Also, online word-of-mouth communications had significant effects on the trust in tourism destination and the travel intention directly and indirectly. Manuscript profile
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  3 - Identifying and Prioritizing Different Aspects of Tourist's Experience Quality from Viewpoints of Foreign Tourists Traveled to Shiraz
  mahdi farmani Mohammad ghaffari Navid Shafiei mostafa zandinasab
  10.52547/journalitor.36053.9.17.0
  Nowadays, tourist experience and tourist destination choice are the main focal points in the tourism industry and tourism-related subjects addressed at universities. As modern tourists are value-oriented, tourist destinations could only be successful if they create valu More

  Nowadays, tourist experience and tourist destination choice are the main focal points in the tourism industry and tourism-related subjects addressed at universities. As modern tourists are value-oriented, tourist destinations could only be successful if they create value for their visitors. Moreover, the Quality of tourists' experiences is a key competitive advantage for tourist destinations. This descriptive-survey study, therefore, sought to identify and prioritize different aspects of tourist experience quality from the viewpoint of tourists visiting Shiraz. The statistical population of this study comprised of those foreign tourists who visited Shiraz in April and May of 2019 and stayed at the Grand Hotel of Shiraz. To collect the required data, a questionnaire was administered on 400 visitors who were selected via convenience sampling. The questionnaire's construct validity was measured and approved by experts, and its reliability was confirmed by Cronbach's Alpha. Exploratory factor analysis and confirmatory factor analysis were conducted to identify different aspects of tourist experience quality and validate the identified aspects, respectively, using SPSS and LISREL software. Moreover, to prioritize the aspects, the Shannon Entropy method was implemented in EXCEL software. The study's findings indicated that tourist experience quality consisted of ten aspects. It was also found that perceived interactive experience ranked first in that list from the respondents' standpoint. Manuscript profile