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No 14
Vol. 14 No. 7
2019
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This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. The agency approach emphasizes on staff role-play and their interaction within the framework. This research was a developmental-applied and descriptive-quantitative survey. For data collection, we distributed a questionnaire of 73 questions among a random selection of 260 individuals, including the managers and the staff of five-star hotels in Tehran. Using the structural equation modeling, we analyzed the data in both the measuring model section and the structural section to examine the technical features and the research hypothesis, respectively. Findings showed positive and meaningful impacts of the action-framework variable on the competent actor, and the competent actor showed the same impacts on creating a sustainable competitive advantage in the forms of productive, process, and administrative innovations. Based on the results, there was a relationship between the factors of action framework (i.e., mental welfare, affirmative freedom grant, knowledge sharing, revolutionary leadership, organizational equality, providing psychological conventions) and inter-personal, intra-personal skills and managerial skills and organizational competence of the staff. Finally, the hotel managers in Iran were recommended to provide the groundwork for staff role-play and to design job-tests and performance-appraisal standards, based on the skills and competencies identified in this study.
- mostafa mahmoudi - mehdi karoubi - akbar pourfaraj
Keywords : hotel, ، sustainable competitive advantage, ، agency approach, ، resource-based approach, ، staff competency
The profits of the coastal tourism industry are such that many people would invest in it. Considering the potential of the southern shores of the Caspian Sea, this study measured the views of tourists to improve the factors of the coastal industry. With a random sample in the city of Ramsar, this study used a choice experiment model and advanced econometric regressions such as conditional Logit. The aim was to improve the utility of tourists and to suggest a functional model for the development of Ramsar coastal tourism by creating sustainable employment. To develop models, we conducted field interviews on Ramsar beaches in the spring and summer of 2018. The results showed that improving the sanitation facilities and the recreational facilities plus beach prospects had a positive impact on the ultimate utility of the tourists. The tourists would spend forty percent more if the current situation improved by fifty percent. To develop a desirable model for tourists, our recommendations to the investors were to improve: a) the beach and sea landscape 25 percent; b) the health and wellness facilities 50 percent; c) the recreational facilities 50 percent.
- Hamid Amirnejad -
Keywords : : job creation, ، conditional logit, ، choice experiment, ، coastal tourism, ، the Caspian Sea
Sustainable development of tourism requires a future studies approach. Given the nature of sustainability and the complexity of the open tourism system and its impact from trends, events, and changes (known as drivers), such an approach can identify, understand, and analyze the complexities and the operating drivers. This applied research with a descriptive-analytical method and a prospective exploratory approach identified the most important drivers that would affect the sustainable development of Awraman (Kurdistan, Iran) rural tourism. To identify the drivers, we used the Delphi technique and selected 38 experts. The MicMac software was used to find the relationships and their impacts and effectiveness. The results showed that the tourism system of the region would follow an unstable development. In such a situation, the aggregated drivers of economic, institutional, and environmental indicators would be more effective than social drivers. The most effective driver would be an inappropriate business environment, while a culture of self-employment and entrepreneurship would be the most influential driver in the sustainable development tourism for the region.
- - soran manoochehri
Keywords : sustainable tourism development, ، future studies, drivers, ، Awraman district of Sarvabad city
Tourism is a powerful means of cultural transactions among societies. UNWTO predicted the following two decades (to 2030) to be the tourism sustainable growth period. Cultural tourism development could preserve the cultural and natural assets of destinations, enhance the host communities’ quality of life, and delight the tourists. Following an interpretive approach and a systematic meta-synthesis technique, this paper systematically studied the scholarship in cultural tourism sustainable development. This study identified and categorized the extracted codes using a latent content analysis strategy. Based on the CASP criterion, the papers published in authentic Persian and English scientific databases by 2019 (Azar 1397) were selected. Maxqda 2018.1 was used to identify, group, analyze, and interpret the codes. One hundred four primary codes were grouped into 29 major and minor categories, and four main codes: i.e., dimensions, influential factors, impacts and challenges of cultural tourism sustainable development. We presented a conceptual model for cultural tourism sustainable development. Finally, by Cohen’s kappa index using SPSS, the validity of the results was measured 0.712, also verified by the experts excluding the authors.
Mohanna Nikbin - hamid Reza Zargham Broujeni - sayed reza salehi amiri - kamran mohamadkhani - farhad ghaffari
Keywords : tourism, ، sustainable development ، , cultural tourism, ، conceptual model and meta-synthesis
This study investigated the disruptions of social relations among the tourists and the host. The statistical population included 676 citizens and domestic tourists, each a group of 338. A sample method, proportionate with the volume, was used to select the tourists. Cluster sampling was used to select citizens. To explain the main variable, we used regression and path analysis. To study the model based on the relationship between predictive variables and research structures and to determine the share of the weight of its construct dimensions, the study used structural equation modeling. SEM was also used to test the model, which had some variables with different influences. The results showed that in tourist-host social relations, the maximum was the intensity dimension, 44.17 (100-0), and the minimum was the symmetry dimension, 35.37 (100-0). In host-tourist relations, the highest mean was the dimensional relationship, and the lowest was the density dimension. In tourist-host relations, the results showed that 58.8% were very disturbed, 23.4% were in average disorder, and 17.7% were in a low and a very low disability. In the host-tourist relations, 86.7% were very disturbed, 8.3% were in average disorder, and 5% were in a low and a very low disability. Based on the results, a comprehensive program needed to develop for social trust and to promote its strategies.
Arash Ghahreman - Sareh Nematian
Keywords : tourist, ، host, ، social relation, ، relational disruptions

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