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آخرین شماره

No 7
Vol. 7 No. 4
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آخرین مقالات منتشر شده

Tourist overnight stays is a key factor in decision making process for tourists and it has a fundamental importance for tourism destinations. Length of stay is one of the most important determinants of tourism which affects the economy of a region. Mashhad is one of the tourist destinations which its tourists and pilgrims was increased in number but their average length of stay was decreased recently. According to statistics, about 75 percent of pilgrims and tourists of Mashhad stay less than a week and only 25% of them are staying more than one week and the overnight stay average of Mashhad pilgrims is 5/43 days. The main objective of this study is to identify the socio-economic factors affecting the overnight stays of tourists and pilgrims in Mashhad. For this purpose, 692 questionnaires were completed randomly among tourists and pilgrims of Mashhad in spring 2015. Data were evaluated by Ordered Logit Model. The length of stay (the dependent variable) is classified into three groups; less than five days, between 5 to 7 days and more than 7 days. Results showed that the type of trip (Lonely), the frequency of traveling to Mashhad , the number of family members accompanying during the trips, food preparing ways and education level, have significant negative effects and the type of transportation (train) and income level (between 10.000.000 – 20.000.000 IRR) have significant positive effects on tourists and pilgrims overnight stay in Mashhad.
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کلمات کلیدی : Length of stay ، Domestic tourism ، Ordered Logit Model ، Mashhad
This study aims to identify and compare domestic tourists’ motives of travelling to Isfahan between men and women. The population of this research was domestic tourists who had traveled to Isfahan during April and May 2016, which among them a sample of 400 tourists was randomly selected. The data was collected by a questionnaire consists of 40 questions. To analyze the data, exploratory factor analysis and independent t-test were used. The results revealed nine travel motives for domestic tourists; historical and cultural motives, visiting relatives and friends, shopping, accompanying family and friends, recreation and having fun, low-cost trip, city attractions, enjoying a safe travel, and work motivation. The results also showed that there was a significant difference between men and women in terms of historical and cultural motives, recreation and having fun, shopping, accompanying family and friends, domestic attractions, and enjoying a safe travel. The results also demonstrated that there was no significant difference between women and men in terms of enjoying a safe travel, visiting relatives and friends, and work motivation.
کلمات کلیدی : Tourism ، Domestic tourist ، Travel Motives ، Gender ، Isfahan
Mashhad is one of the largest religious tourism markets in Iran and in the Muslim world. Sustainable development of this market is dependent on mutual satisfaction of service providers and tourists as customers. One of the important sectors of tourism services is shopping and souvenirs, which is mainly provided by retailers. Therefore, this paper tries to identify the tourists’ perceptions of these retailers in Mashhad. In the field of customer satisfaction, customer perception of service provider- customer interaction, is one of the dimensions of service qualities which determine tourists’ shopping experience. For data collection, a random number of 410 pilgrims who have visited the holy shrine of Imam Reza were asked to describe retailers in Mashhad. Collected data was analyzed by quantitative and qualitative content analysis method, pilgrims’ answers were categorized and then the frequency of each category was calculated. The results revealed that three categories of Profiteering, Deception, and Geniality, respectively include 40.7, 36.3, and 27.1 percent of the responses, which are the highest frequencies among the traits attributed to retailers. This could mean that pilgrims’ image of retailers is a person who uses deception and geniality strategies for his profiteering goals. It seems that temporal characteristic of tourist-buyers, as well as tourists’ insists for discounting, lead retailers to "flexible deception" strategies which more guarantee their interests.
کلمات کلیدی : Retail service quality ، Pilgrim ، Salespersons of retail stores ، Mashhad ، Tourist shopping experience
Mir-Mohhammad Asadi
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