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        1 - Creating a Sustainable Competitive Advantage in the Hotel Sector (The integrated approach of agency theory and Resource Based View)
          mostafa mahmoudi mehdi karoubi akbar pourfaraj
        This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. Th More
        This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. The agency approach emphasizes on staff role-play and their interaction within the framework. This research was a developmental-applied and descriptive-quantitative survey. For data collection, we distributed a questionnaire of 73 questions among a random selection of 260 individuals, including the managers and the staff of five-star hotels in Tehran. Using the structural equation modeling, we analyzed the data in both the measuring model section and the structural section to examine the technical features and the research hypothesis, respectively. Findings showed positive and meaningful impacts of the action-framework variable on the competent actor, and the competent actor showed the same impacts on creating a sustainable competitive advantage in the forms of productive, process, and administrative innovations. Based on the results, there was a relationship between the factors of action framework (i.e., mental welfare, affirmative freedom grant, knowledge sharing, revolutionary leadership, organizational equality, providing psychological conventions) and inter-personal, intra-personal skills and managerial skills and organizational competence of the staff. Finally, the hotel managers in Iran were recommended to provide the groundwork for staff role-play and to design job-tests and performance-appraisal standards, based on the skills and competencies identified in this study. Manuscript profile
      • Open Access Article

        2 - Assessing the Contributing Factors to the Tourism Professionals’ Attitude and Willingness Towards Green Tourism
        mostafa mahmoudi Bahar Bishami
        Environmental crises and the destruction of natural resources are the main problems faced by the tourism industry, whose treatment requires concerted efforts to change the needs and behaviors of tourists and to offer green products and services. In this regard, as touri More
        Environmental crises and the destruction of natural resources are the main problems faced by the tourism industry, whose treatment requires concerted efforts to change the needs and behaviors of tourists and to offer green products and services. In this regard, as tourism professionals play an important role in directing the market towards special styles and behaviors, especially environmentally friendly and sustainable behaviors, investigating the factors involved in shaping the attitude and tendency of such professionals to green tourism can help attract the attention of other beneficiaries to this field. The required data for this developmental/applied and descriptive/survey study was collected through a 31-item questionnaire administered to some 102 professionals in the tourism industry who were selected via purposive sampling. The data were then analyzed in the following two parts using the Structural Equation Modeling: 1) the measurement model to be used for examining the technical characteristics of the questionnaire and 2) the structural part to test the research hypotheses. The study’s findings indicated the direct positive influence of religiosity on collectivism, and the indirect effect of religiosity on other variables considered in the study. Moreover, while a positive correlation was found between collectivism, environmental concerns, environmental knowledge, and the tendency toward green tourism, no correlation was observed between religiosity and environmental knowledge, and between environmental knowledge and environmental concerns. Therefore, it is recommended that some courses be added to educational levels concerning how to protect the environment when traveling. Manuscript profile