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        1 - Creating a Sustainable Competitive Advantage in the Hotel Sector (The integrated approach of agency theory and Resource Based View)
          mostafa mahmoudi mehdi karoubi akbar pourfaraj
        This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. Th More
        This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. The agency approach emphasizes on staff role-play and their interaction within the framework. This research was a developmental-applied and descriptive-quantitative survey. For data collection, we distributed a questionnaire of 73 questions among a random selection of 260 individuals, including the managers and the staff of five-star hotels in Tehran. Using the structural equation modeling, we analyzed the data in both the measuring model section and the structural section to examine the technical features and the research hypothesis, respectively. Findings showed positive and meaningful impacts of the action-framework variable on the competent actor, and the competent actor showed the same impacts on creating a sustainable competitive advantage in the forms of productive, process, and administrative innovations. Based on the results, there was a relationship between the factors of action framework (i.e., mental welfare, affirmative freedom grant, knowledge sharing, revolutionary leadership, organizational equality, providing psychological conventions) and inter-personal, intra-personal skills and managerial skills and organizational competence of the staff. Finally, the hotel managers in Iran were recommended to provide the groundwork for staff role-play and to design job-tests and performance-appraisal standards, based on the skills and competencies identified in this study. Manuscript profile
      • Open Access Article

        2 - A marketing model for Iranian rural tourism
        سمیرا اله‌یاری Abolfazl Tajzadehnamin Ali Badizadeh akbar pourfaraj
        The main purpose of this study was to develop the model of rural tourism for Iranian organizations. The philosophy of the research is Interpretivism, the approach is deductive, and the strategy is the case study. In this research, by using multiple case study method and More
        The main purpose of this study was to develop the model of rural tourism for Iranian organizations. The philosophy of the research is Interpretivism, the approach is deductive, and the strategy is the case study. In this research, by using multiple case study method and pluralistic approach, three companies of Tourism in Iran have been chosen and studied. Finally, interviews were conducted with 7 managers and elites. In each company, the current process of Rural tourism marketing and recommendatory Marketing model, by using different methods like semi-structured interviews, observation, and document analysis have been explored and have been defined. Then the suggested concepts of the interviews were analyzed and finally, the proposed model was drawn after comparing with the theoretical basis of the research and final analysis of the data obtained from the interviews. The results indicate that the Marketing model of rural tourism in Iran Includes four dimensions of environmental analysis(General and specialized environment), marketing planning(Mission, environmental intelligence, market-entry, more and Building Brand), operational planning(marketing mix and networking), and outcomes. Manuscript profile
      • Open Access Article

        3 - Investigating the Role of Interpretation in Politics-Cultural Heritage Interaction in Terms of Developing Islamic Republic of Iran’s Cultural Tourism
        Mohammad reza salehi pour akbar pourfaraj Seyed Mojtaba Mahmodzadeh Ahmad golmohammadi
        The development of cultural tourism depends on the interaction of a wide variety of factors. On the other hand, considering the fact that the process of cultural tourism is influenced by Politics and that cultural heritage is regarded as a constructive source for cultur More
        The development of cultural tourism depends on the interaction of a wide variety of factors. On the other hand, considering the fact that the process of cultural tourism is influenced by Politics and that cultural heritage is regarded as a constructive source for cultural tourism, it could be argued that the success of cultural tourism is contingent upon the interaction of Politics and cultural heritage, between which interpretation can act as an intervening factor to establish such an interaction, playing different roles in this regard. This study, therefore, sought to investigate the functions of interpretation as a factor that establish an interaction between politics and cultural heritage and identify the status of such functions in this regard to help the IRI’s cultural tourism benefit from them. To this end, such potential functions were identified by reviewing the related literature and analyzing the qualified experts’ opinions as follows: recalling the spatial identity of historical sites, learning from the ancestors’ works and history, altering the politicians' attitudes towards cultural heritage, strengthening national identity, preserving the historical sites’ structure and spirit, bringing the stakeholders of historical sites closer to each other, fighting against racism and ethnocentrism, correcting historical misunderstandings, converging different cultures, and developing mutual understanding between politicians and the public. Moreover, the surveying phase of the study identified the aggregate opinions of experts concerning the priority of the aforementioned functions using the fuzzy Delphi method. The study’s results revealed that recalling the spatial identity of historical sites, strengthening national identity, and preserving the historical sites’ structure and spirit were those potential functions of interpretation in the interaction between politics and cultural tourism in which the experts had the highest consensus. Manuscript profile
      • Open Access Article

        4 - Perceived Authenticity, Satisfaction, Revisiting, Cultural Heritage Tourism, Kourd House, Sanandaj
        akbar pourfaraj sasan ahmadi
        While many scholars believe that tourists take the trouble to visit authentic destinations away from their place of residence, few studies have so far been conducted in this regard. Therefore, this study sought to investigate the role of perceived authenticity on touris More
        While many scholars believe that tourists take the trouble to visit authentic destinations away from their place of residence, few studies have so far been conducted in this regard. Therefore, this study sought to investigate the role of perceived authenticity on tourists' satisfaction and revisiting intention. To this end, perceived authenticity was divided into objective, structural, and existential categories based on the analysis of the related literature review. Moreover, the study was conducted in the Kourd House Ethnology Museum of Sanandaj. On the other hand, to collect the required data, a valid questionnaire was administered to 224 tourists who visited the place. Finally, the collected data were analyzed through SPSS20 software using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that objective, structural, and existential authenticity positively influenced tourists’ satisfaction. However, it was merely the objective and existential authenticity that exerted a positive effect on the tourists’ intention to revisit the place. Moreover, tourists’ satisfaction was also found to have a positive influence on their revisiting intention. Manuscript profile