Perceived Authenticity, Satisfaction, Revisiting, Cultural Heritage Tourism, Kourd House, Sanandaj
Subject Areas :
akbar pourfaraj
1
*
,
sasan ahmadi
2
1 - Allameh Tabataba’I University
2 - Allameh Tabataba’I University
Keywords: perceived authenticity satisfaction revisitheritage tourism Heritage Kourd house Sanandaj,
Abstract :
While many scholars believe that tourists take the trouble to visit authentic destinations away from their place of residence, few studies have so far been conducted in this regard. Therefore, this study sought to investigate the role of perceived authenticity on tourists' satisfaction and revisiting intention. To this end, perceived authenticity was divided into objective, structural, and existential categories based on the analysis of the related literature review. Moreover, the study was conducted in the Kourd House Ethnology Museum of Sanandaj. On the other hand, to collect the required data, a valid questionnaire was administered to 224 tourists who visited the place. Finally, the collected data were analyzed through SPSS20 software using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that objective, structural, and existential authenticity positively influenced tourists’ satisfaction. However, it was merely the objective and existential authenticity that exerted a positive effect on the tourists’ intention to revisit the place. Moreover, tourists’ satisfaction was also found to have a positive influence on their revisiting intention.
References:
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Alves, H., Camp_on-Cerro, A.M. and Hern_andez-Mogoll_on, J.M. (2019), “Enhancing rural destinations’ loyalty through relationship quality”, Spanish Journal of Marketing - ESIC, Vol. 23 No. 2, pp. 185-204.
Andimarjoko, P. (2019). Sustainable Perceived Authenticity in Cultural Tourism: Modeling Alsace and Bali. International Journal on The Academic Research Community Publication, 2(2), 1-13.
Apostolakis, A. (2003). The convergence process in heritage tourism. Annals of Tourism Research, 30(4), 795–812.
Belhassen, Y.; Caton, K., and Stewart, W. P. (2008) The search for authenticity in the pilgrim experience. Annals of Tourism Research, 35(3), p. 668-689.
Berger, P. (1973). “Sincerity” and “Authenticity” in Modern Society. Public Interest, (Spring):81-90.
Boorstin, D. J. (1962).The image: a guide to pseudo-events in America. New York: Vintage Books.
Brida, J.G.; Disegna, M. and Scuderi, R. (2014). The visitors’ perception of authenticity at the museums: Archaeology versus modern art. Curr. Issues Tour. 2014, 17, 518–538Hair
Bruner, E. M. (1991). Transformation of self in tourism. Annals of Tourism Research, 18(2), p. 238-250.
Bruner, E. M. (1994). Abraham Lincoln as authentic reproduction. American Anthropologist,96(2), 397–415.
Chen, C.-F., and Tsai, D. C. (2007). How do destination image and evaluative factors affect behavioral intentions? Tourism Management, 28, 1115-1122.
Chhabra, D., Healy, R., and Sills, E. (2003). Staged authenticity and heritage tourism. Annals of Tourism Research, 30(3), 702–719.
Chhabra, D. (2010). Sustainable marketing of cultural and heritage tourism. Routledge.
Chhabra, D.(2012). The authenticity of the objectively authentic. Ann. Tour. Res. 2012, 39, 499–502.
Cho, H., Joo, D. and Woosnam, K.M. (2020), “Sport tourists’ team identification and revisit intention: looking at the relationship through a nostalgic lens”. Journal of Hospitality and Tourism Research
Christina, G. and Hailin, Q. (2008). Examining the structural relationships of destination image, tourist satisfaction, and destination loyalty. Tourism Management, No. 29: 624-639.
Cohen, E.; Cohen, S.A.(2012). Authentication: Hot and cool. Ann. Tour. Res. 2012, 39, 1295–1314.
Cohen, E. (1988). Authenticity and Commoditization in Tourism. Annals of Tourism Research 15:371-86.
Cole, S. T., and Scott, D. (2004). Examining the mediating role of experience quality in a model of tourist experiences. Journal of Travel & Tourism Marketing, 16, 79-90
Crompton, J. (1992). Structure of vacation destination choice sets. Annals of Tourism Research, 19, 420-434.
Culler, J.(1981). Semiotics of Tourism. American Journal of Semiotics 1:127_140.
Davies, A.J., Prentice, R. C., (1995). Conceptualizing the latent visitor to heritage attractions. Tourism Management, 16(7), 491- 500.
Dominguez-quintero, A., Gonzalez- Rodriguz, M. and Paddison, B.(2018). The mediating role of experience quality on authenticity and satisfaction in the context of cultural–heritage tourism. Current issues in tourism.
Eco, U.(1986). Travels in Hyperreality. London: Picador.
Engeset, M.G. and Elvekrok, I. (2015). Authentic concepts: Effects on tourist satisfaction. Travel Res. 2015, 54, 456–466.
Flynn, T.R. (2008). Existentialism: A Very Short Introduction. Oxford: Oxford University Press.
Fornell, C. (1992). A national customer satisfaction barometer: The Swedish Experience, Journal of Marketing, 56, 6-21.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Frisvoll, S. (2013). Conceptualizing authentication of ruralness. Ann. Tour. Res. 2013, 43, 272–296.
Grayson, Kent and David Shulman (2000). “Indexicality and the Verification Function of Irreplaceable Possessions: A Semiotic Analysis,” Journal of Consumer Research, 27 (June), 17–30.
Girish, V.G., Chen, C-F. (2016). Authenticity, experience, and loyalty in the festival context: Evidence from the San Fermin festival, Spain. Current issues in tourism. Pages 1551-1556.
Hair, J. F., Hult, G. T. M., Ringle, C. M., and Sarstedt, M. (2017). A primer on Partial Least Squares Structural Equation Modeling(2nd ed.). Sage.
Hair, J. F., Jr, Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Los Angeles: Sage.
Halewood, C.; Hannam, K. (2001).Viking heritage tourism: Authenticity and commodification. Annals of Tourism Research, 28, 565–580.
Handler, R., and W. Saxton. (1988). Dissimulation: Reflexivity, Narrative, and the Quest for Authenticity in Living History. Cultural Anthropology 3:242_260.
Heidegger, M. (1996). Being and Time. Oxford: Blackwell.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Hobsbawm, E., and T. Ranger. (1983). The Invention of Tradition, Cambridge: Cambridge University Press.
Hulland., J. S. (1999). Use of partial least squares PLS in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2), 195-204.
Kamrul, H., Shamsul Kamariah, A., Faridul, I., & Nayeema Maswood, N. (2020): An Integrated Model for Examining Tourists’ Revisit Intention to Beach Tourism Destinations. Journal of Quality Assurance in Hospitality & Tourism.
Kim, H. and Jamal, T. (2007). Touristic quest for existential authenticity. Ann. Tour. Res. 2007, 34, 181–201.
Kirillova, K., Lehto, X.Y. and Cai, L. (2017), “Existential authenticity and anxiety as outcomes: the tourist in the experience economy”, International Journal of Tourism Research, Vol. 19 No. 1, pp. 13-26, available at:https://doi.org/10.1002/jtr.2080
Kolar, T. and Zabkar, V. (2010). A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? Tour. Manag. 2010, 31, 652–664.
Lee, C.K.; Yoon, Y.S. and Lee, S.K. (2007). Investigating the relationships among perceived value, satisfaction, and recommendations: The case of the Korean DMZ. Tour. Manag. 2007, 28, 204–214.
Lefebvre.B,Rodier.X,and Saligny.L(2008), UNDERSTANDING URBAN FABRIC WITH THE OH_FET MODEL BASED ON SOCIAL USE, SPACE AND TIME. Archeologia e Calcolatori,Vol.19,PP.195-214.
Lithe, M. A.; Anderson, L. F.; Brown, P. J. (1993). What Makes A Craft Souvenir Authentic? Annals of Tourism Research, 20, p. 197-215.
Liu, J.; Zhu, J.; Lin, C.; Li, Y. and Wu, L. (2017). Farming versus tourism: The case of a World Heritage Site in China. Tour. Econ. 2017, 23, 1581–1590.
Loi, L. T. I., So, A. S. I., Lo, I. S., and Fong, L. H. N. (2017). Does the quality of tourist shuttles influence revisit intention through destination image and satisfaction? The case of Macao. Journal of Hospitality & Tourism Management, 32, 115-123.
Lu, L.; Chi, C.G. and Liu, Y(2015). Authenticity, involvement, and image: Evaluating tourist experiences at historic districts. Tour. Manag. 2015, 50, 85–96.
Mac Cannell, D.(1973). Staged authenticity: Arrangements of social space in tourist settings. Am. J. Sociol, 79, 589–603.
MacCannell, D. (1976) The Tourist: A New Theory of the Leisure Class, Schocken Books Inc., New York.
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