While many scholars believe that tourists take the trouble to visit authentic destinations away from their place of residence, few studies have so far been conducted in this regard. Therefore, this study sought to investigate the role of perceived authenticity on touris
More
While many scholars believe that tourists take the trouble to visit authentic destinations away from their place of residence, few studies have so far been conducted in this regard. Therefore, this study sought to investigate the role of perceived authenticity on tourists' satisfaction and revisiting intention. To this end, perceived authenticity was divided into objective, structural, and existential categories based on the analysis of the related literature review. Moreover, the study was conducted in the Kourd House Ethnology Museum of Sanandaj. On the other hand, to collect the required data, a valid questionnaire was administered to 224 tourists who visited the place. Finally, the collected data were analyzed through SPSS20 software using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that objective, structural, and existential authenticity positively influenced tourists’ satisfaction. However, it was merely the objective and existential authenticity that exerted a positive effect on the tourists’ intention to revisit the place. Moreover, tourists’ satisfaction was also found to have a positive influence on their revisiting intention.
Manuscript profile
