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List of Articles Brand Open Access Article Abstract Page Full-Text 1 - The Impact of Perceived Value and Sense of Place on Tourist Loyalty (Case Study: Hamedan Province) mostafa taheri Open Access Article Abstract Page Full-Text 2 - The Impact of Co-branding Elements on Customers’ Satisfaction and Loyalty in Chain Restaurants in Tehran Jafar Ahangaran رضا اصلاني Open Access Article Abstract Page Full-Text 3 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan فرزانه عبدالمحمدی Open Access Article Abstract Page Full-Text 4 - The Role of Brand Romance in Customer Loyalty in Hotel Industry: The case of five and four-star hotels in Mazandaran province Amir Khazaei Pool Farhad Hanifi Vahid Reza Mirabi Open Access Article Abstract Page Full-Text 5 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan Mohammad ghaffari amirreza konjkav monfared Open Access Article Abstract Page Full-Text 6 - The Impact of the Brand Management System on Employees’ Brand Performance in Travel and Tourism Companies Ardeshir Shiri Maryam Mesbahi Amin Hemmati Open Access Article Abstract Page Full-Text 7 - The Effect of the Perceived Value of a Brand Image on Purchase Intention Case: Bojnord Candy Souvenir narges ahanchian zahra nori Open Access Article Abstract Page Full-Text 8 - Effective Factors in Management Strategies for Sustainable Branding in Coastal Destinations (Case Study: Chabahar Coastal Zone) seyed saeed hashemi abdolreza roknedin eftekhari Open Access Article Abstract Page Full-Text 9 - Exploring Employer Branding in Job Ads: A Case Study of Tourism and Hotel Industry Ali Abedini hamid zare Open Access Article Abstract Page Full-Text 10 - Exploring the Effects of Social Media Activities on Brand Resonance (Cognitive and Emotional) and loyalty of European Tourists Visiting Tehran Yazdan Shirmohammadi زینب هاشمی باغی Open Access Article Abstract Page Full-Text 11 - The effect of brand-oriented leadership on brand citizenship behavior in Hotel Industry Mohammad Bagher Fallahi Seyed Mohammad Tabataba'i-Nasab Mehdi Sabokro Open Access Article Abstract Page Full-Text 12 - The paradigmatic pattern of brand value creation for tourism destinations in Iran manouchehr jahanian Mohammad aghaei elham vahedi Open Access Article Abstract Page Full-Text 13 - Brand Citizenship Behavior, Brand Leadership, Brand Passion, Isfahan, SEM amirreza konjkav monfared saeid saeida ardakani farzaneh zarabkhaneh 10.52547/journalitor.35995.11.22.25 Open Access Article Abstract Page Full-Text 14 - An Analysis of Effective Factors in the Formation of Rural Tourism Brand in Kerman Aliakbar Anabestani Marziyeh Pourjopari Ali Khodadadi 10.52547/journalitor.36040.9.17.0 Open Access Article Abstract Page Full-Text 15 - Investigating the Effective Factors on the Architectural Management of Alborz Tourism Destinations Shamsodin Nikmanesh shabnam zarjou meysam Agheli maryam pour kasmaei 10.52547/journalitor.36046.9.17.0 Open Access Article Abstract Page Full-Text 16 - Developing a Model for the Destination’s Brand Identity Using Grounded Theory hadi asghari Hamed Bakhshi Mozghan Azimihashemi Mohammad Hossein Imani khoshkho 10.52547/journalitor.36116.10.20.101 Open Access Article Abstract Page Full-Text 17 - Examining the Role of a Community’s Social Media-based Destination Brand in Winning Tourists’ Hearts Towards Co-Creating Values and Visiting the Place Zohreh Ali Esmaili Armin Goli 10.61186/journalitor.36134.11.23.155 Open Access Article Abstract Page Full-Text 18 - Investigating the Effect of Staff Self-Leadership on Internal Branding and Role Identity in Hotel Industry: A Case Study of 5-Star Hotels in (Mashhad) Jamshid Najari Beydokhti Omid Behboodi 10.61186/journalitor.36248.11.23.257 Open Access Article Abstract Page Full-Text 19 - Investigating Potentials and Limitations of Iran Tourism Branding in Comparison with the Middle Eastern Countries Mohammadreza Rozbahany Ahmad Abu Hamzah kiyan shakarami 10.61186/journalitor.42344.12.27.133 Open Access Article Abstract Page Full-Text 20 - Investigating the Influence of Medical Tourists’ Experience on Brand Loyalty in Tehran Medical Centers Abolfazl Tajzadehnamin Mona Salimi amirreza tajzadeh namin 10.61186/journalitor.42468.12.27.55