List of Articles Tahereh Ashtiani

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  1 - Investigating the Effect of Digital Revolution on Tourism Business Trends
  Seyed Mojtaba Mahmodzadeh Fatemeh Izadi Yazdanabadi Tahereh Ashtiani Aliasghar Heydari
  10.61186/journalitor.36111.11.22.201
  As an influential basis of development worldwide, especially economic development, tourism currently lies at the center of the world governments’ main policies in job creation, entrepreneurship, and promoting sustainable businesses. On the other hand, by naming the year More

  As an influential basis of development worldwide, especially economic development, tourism currently lies at the center of the world governments’ main policies in job creation, entrepreneurship, and promoting sustainable businesses. On the other hand, by naming the year 2018 as “Tourism and Digital Revolution', the World Tourism Organization clearly indicates the significance of the digital revolution and its influence on the sustainable growth of the tourism industry. Considering the influence of the digital revolution on all aspects of human life, including travel and tourism, businesses and organizations involved in tourism have no other choice but to adapt themselves to the current dynamic and ever-changing environment. Therefore, this applied descriptive-survey research sought to examine the effects of the digital revolution on tourism businesses using a quantitative approach. The population of the study comprised the staff of tourism businesses working in Tehran city, among whom 385 people were selected via random sampling. The required data were collected through a questionnaire administered to the participants of the study, which were then analyzed using the SPSS24 and Smart-PLS2 software. The study’s findings indicated that the rate of digital revolution status was above average in terms of all the indices included in the study’s conceptual model. Moreover, the overall role of the digital revolution in tourism businesses was assessed using a single sample T-test. Accordingly, the average rate of most of the twenty-five indices investigated in the study was found to be greater than 4, indicating the influence of the digital revolution on all aspects of tourism organizations which may bring about some changes in tourism businesses. On the other hand, Friedman's variance analysis test revealed a significant difference between the mean ranks of digital revolution components in tourism, with its greatest influence being on human resources training and development. Therefore, it seems necessary to invest in employing and training human resources that can deal with such developments. Manuscript profile
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  2 - Investigating the Effect of Green Human Resources Management on the Staff's Environmentally Friendly Behavior: A Case Study of Bijar's Hotels & Restaurants
  Asma Ashtiani Tahereh Ashtiani Aliasghar Heydari
  10.52547/journalitor.36281.10.19.303
  In the last two decades, there has been growing attention to environmental, social, and economic sustainability in management activities and researches. As a branch of sustainable human resources management, Green human resources management is a brand new topic within t More

  In the last two decades, there has been growing attention to environmental, social, and economic sustainability in management activities and researches. As a branch of sustainable human resources management, Green human resources management is a brand new topic within the field of human resources management that emphasizes the goal of environmental sustainability, considering the fact that the world is experiencing a green economy. Therefore, this study sought to examine the level of hotel staff awareness concerning green management and its benefits. The statistical population of the study comprised 60 employees of hotels and restaurants in Bijar city located in Kurdistan province. Using the Morgan table, 52 individuals were randomly selected for the statistical sample, administering a questionnaire to collect the required data. Moreover, both descriptive and inferential statistical methods were used to analyze the data obtained from the sample, and factor load coefficients were used to assess the validity and reliability of the questionnaire. The study's results indicated that green human resource management had a significant effect on the organizational commitment of employees and their environmentally friendly behavior, and the environmental performance of the hotel. Also, the employees' organizational commitment had a significant effect on their environmentally friendly behavior, which in turn significantly affected the environmental performance of the hotel. Manuscript profile