List of Articles توسعه گردشگری

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  1 - Analysis of Local, National and Global Geographical Scales’ Effects on Kurdistan’s tourism development
  Mokhtar Bahrami
  Tourism is a complex and multidimensional industry that planning for its development needs consistency and convergence of actions in different levels of decision-making. Tourism development is possible when practical actions in local scale will be aligned with macro pol More

  Tourism is a complex and multidimensional industry that planning for its development needs consistency and convergence of actions in different levels of decision-making. Tourism development is possible when practical actions in local scale will be aligned with macro policy-making in national scale and current trends in global scale. This research intends to survey the effects of local, national and global scales on the tourism development in Kurdistan province and then while determining the most affecting scale in tourism development in the studied area, identifying the most important factors in the mentioned triple scales that prevent developing of tourism in that area. This research is an applied analytical-descriptive study which benefits from qualitative methodology. The data were collected through desk research and field survey. Main assumption of this research is that national scale due to its interstitial nature has the most influence on tourism underdevelopment and political factors that necessarily are not related to tourism, are the most important causes of tourism underdevelopment in Kurdistan province. The field and desk research findings approve both assumptions of research. This means that national, global and local scales respectively have the most influence on emergence of status quo and “weakness of transport infrastructure”, “security and political approach towards the local community” in local scale, “political and religious ideological approach towards tourism policy making” in national scale and “strained political relations between Iran and the West” in global scale are the most important factors in tourism underdevelopment in Kurdistan province. Manuscript profile
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  2 - A model for developing disabled tourism in the city of Yazd
  Mir Mohhammad  Asadi Mehdi Bassouli Yasamin Boroumandzad
  Traveling always brings with itself a sense of rejuvenation, hope, and abandonment from daily activities. Most experts recommend traveling to the elderly, the disabled, and the veterans. The main issue for disabled people is their being ignored in the Iranian tourism ne More

  Traveling always brings with itself a sense of rejuvenation, hope, and abandonment from daily activities. Most experts recommend traveling to the elderly, the disabled, and the veterans. The main issue for disabled people is their being ignored in the Iranian tourism network. Many urban and public spaces lack the proper facilities and are hard to use. People with disabilities have less or limited opportunities to enjoy tourism activities. Disabled tourism needs particular attention since Yazd was named a World Heritage by UNESCO. This research designed a model of the factors that influenced developing disabled tourism in Yazd. Reviewing the literature, we identified 15 essential factors, which were revised and modified into 13 after interviews with some experts. Using cognitive mapping technique and interpretive structural modeling, we designed a model for essential factors. The results showed that the most critical factors in developing disabled tourism included the role of the government in promoting such tourism, a customized transportation system for the disabled, and security. Manuscript profile
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  3 - The willingness of tourists to pay for services in rural tourism destinations
  Hamdollah  Sojasi Qeidari حمیده محمودی Atefe jomeei
  Tourism-baed development would only takes place if local communities are provided with the revenues earned from visiting tourists who are willingly pay for tourism services offered. This study, therefore, sought to investigate the willingness of toursits visiting the vi More

  Tourism-baed development would only takes place if local communities are provided with the revenues earned from visiting tourists who are willingly pay for tourism services offered. This study, therefore, sought to investigate the willingness of toursits visiting the villages of Shandiz city in Binalood town to pay for tourism services offered there. Being a descriptive-analytic research, the study used conditional evaluation method and logit model to measure the pay willingness rate. Vikor model was also employed to identify the spatial differences among the tourists in terms of their willingness to pay for the services they received. The population of the study comprised of eleven villages which were visited throughout 2018 by 96 visitors who were selected as the participants of the study according to Cochran formula with 0.1 error rate. The results of the stusy indicate that tourists tends to spend an average of 776540 Rials (equal to 6 USD) in the villages they visit. Taking the the total willingness of the visiting tourists to pay for the services for a full day into account, commercial facilities, catering, recreation, and residential facilities were the most willingly paid services respectively. Moreover, based on the Vikor model, tourists spend more money in Virani village as more services are offered there in terms of restaurant, catering, and residential facilities. Manuscript profile
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  4 - Assessing Social Entrepreneurship Criteria in Rural Tourism Development: A Case Study of Gilan Province, Iran
  Hamed Fallah Tafti Fatemeh Doozandehziabary Asghar  Nabil
  10.52547/journalitor.35766.11.22.309
  In today’s world, finding practical solutions to deal with rural developments is required for the survival of the villages. On the other hand, many countries consider tourism as the economic driving force, setting as the main strategy in developing appropriate plans for More

  In today’s world, finding practical solutions to deal with rural developments is required for the survival of the villages. On the other hand, many countries consider tourism as the economic driving force, setting as the main strategy in developing appropriate plans for rural development. To this end, social entrepreneurship and tourism are given specific priority, the promotion of which could prepare the grounds for the development and progress of rural areas. Therefore, considering the fact that social entrepreneurship criteria are of great importance in rural tourism development and that few studies have so far been conducted on the assessment of the effectiveness of such criteria in fulfilling the development goals, this study sought to investigate social entrepreneurship criteria in rural tourism development in Gilan province, Iran. To this end, first, the criteria for social entrepreneurship in tourism were identified by reviewing the related literature. Then, a researcher-developed questionnaire was administered to thirty-five entrepreneurs, experts, and professionals in the field of tourism with at least five years of working experience who were selected via snowball sampling to identify the significance of each criterion with regard to the other ones. Finally, the investigated criteria were ranked using Interpretive structural modeling (ISM). According to the findings of the study, nine levels were identified for the ranking of the investigated criteria, with the ninth level, that is belief in entrepreneurship and the creative use of resources, being the most influential social entrepreneurship criteria involved in rural tourism development in Gilan province. Manuscript profile
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  5 - Investigating the Moderating Role of Cultural Homogeneity in the Relationship between Internal Marketing and Employee Satisfaction among Tourism staff in Iraq, Turkey, and Western Iran,
  Fakhrodin Maroofi Seyed Farhad Hosseini
  10.52547/journalitor.36041.9.17.0
  The role of internal marketing in employee satisfaction has been empirically investigated in more than 200 researches so far. However, few studies have addressed the role of employees in cultural backgrounds. Taking this literature gap into consideration, this descripti More

  The role of internal marketing in employee satisfaction has been empirically investigated in more than 200 researches so far. However, few studies have addressed the role of employees in cultural backgrounds. Taking this literature gap into consideration, this descriptive survey study sought to survey the moderating effect of cultural homogeneity on the relationship between internal marketing and employee satisfaction in the workplace. The study's statistical population comprised the Iranian, Iraqi, Turkish, and Kurdish tourism employees, out of which 338 staff were selected via the available sampling method. The required data were collected through library research and questionnaires. Confirmatory factor analysis and structural equation modeling were used to analyze the collected data. The results of the study indicated that there was a positive correlation between internal marketing and employee satisfaction (0.53). Moreover, the study's practical and theoretical findings confirmed that cultural homogeneity could further enhance internal marketing and employee satisfaction (0.678). Manuscript profile
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  6 - Tourism, Tourism development# Religious development#Systematic approach#Interpretive structural modeling (ISM)
  Hamid Zargham Boroojeni marjan abdi Seyed Mojtaba Mahmoudzadeh hossein aslipour
  10.52547/journalitor.36042.9.17.0
  Religious tourism plays an important role in Iranian cultural and economic sustainability. Due to the special nature of the Iranian political establishment, this type of tourism provides many potentials for tourism development in different parts of Iran. Making the best More

  Religious tourism plays an important role in Iranian cultural and economic sustainability. Due to the special nature of the Iranian political establishment, this type of tourism provides many potentials for tourism development in different parts of Iran. Making the best use of these capacities requires recognition of the barriers and challenges lying ahead of the development of religious tourism. Therefore, this study set out to identify the challenges facing religious tourism, using thematic analysis (TA) and interpretive structural modeling (ISM). Moreover, the relationship model between the influential factors involved in this regard was extracted at three levels via the thematic network. Finally, MICMAC analysis was conducted to measure the influence power and dependence of the factors. The required data were collected through library research and administering a questionnaire on 15 experts familiar with the subject matter who were selected through purposive sampling, out of whom 11 experts completed the questionnaire. The findings of the study indicated that variables such as lack of attention to the chain of providing religious tourism services, lack of programming, policymaking, and monitoring the religious tourism process, and not allocating budget and financial supports for religious tourism development in Iran played essential and key roles in the non-development of this type of tourism. These variables were placed at the third level of the model that affect the second level variables. It was also found that the variables such as inefficient management of religious tourism facilities and services, inefficient management of religious attractions and events, and improper management of religious tourism marketing were dependent variables that were placed at the first level of the model. Manuscript profile
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  7 - Investigating the Role of Residents' Support for Health Tourism Development in Marketing Using the Cognitive Mapping Approach: A Case Study of Isfahan’s Healthcare Town
  mahnaz Doosti-Irani Mir Mohammad  Asadi
  10.61186/journalitor.36247.11.23.63
  Focusing on "the residents' support for the development of health tourism" as a variable that could be considered by marketers to increase demands for this kind of tourism, this study sought to investigate the variables affected by the residents' support and prepare a f More

  Focusing on "the residents' support for the development of health tourism" as a variable that could be considered by marketers to increase demands for this kind of tourism, this study sought to investigate the variables affected by the residents' support and prepare a fuzzy cognitive map of such factors using a systemic model. To this end, the aforementioned variables were identified using the Delphi technique. Then, the research model was developed and analyzed using fuzzy cognitive mapping. The findings of the study suggested that the residents' support affected factors such as the destination image, tourist satisfaction, tourist loyalty, positive advertisements by word of mouth, perceived quality of services, tourists' emotional solidarity with the residents, and spatial belonging of tourists to destinations. Moreover, the results of fuzzy cognitive mapping showed that in a system consisting of the above-mentioned variables, the residents' support played a significant role in tourist loyalty and positive word-of-mouth advertisement, with its impact being greater than that of satisfaction or even service quality. In other words, winning the residents' support is a priority in this regard. Moreover, residents' support affects other relevant factors, including perceived quality, tourist satisfaction, spatial belonging, and emotional attachment. Therefore, gaining the residents’ support is highly recommended to be considered in marketing health tourism. Considering the research gaps in this field, the results of the current study could be used for enriching the related literature. Manuscript profile