List of Articles گردشگری پزشکی

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Identifying Systematic Risk Factors in Companies Active in Iranian Medical Tourism Industry[1]
  Saeid Amirian Ali Mohammad Ahmadi Abbas Assari Arani Ezatollah Abbasian
  10.52547/journalitor.36051.9.17.0
  Today, medical tourism is considered a valuable industry for many countries' economies that have the potentials to receive patients. However, demand fluctuations have devastating effects on the medical tourism industry and put active companies at risk of bankruptcy. Sys More

  Today, medical tourism is considered a valuable industry for many countries' economies that have the potentials to receive patients. However, demand fluctuations have devastating effects on the medical tourism industry and put active companies at risk of bankruptcy. Systematic risks are among the factors involved in demand fluctuations, and companies' readiness to resist them is regarded as an important point in risk management. In cases where the companies are not ready in this regard, potential financial problems and widespread bankruptcy could bring about severe social consequences. The purpose of this study, therefore, was to measure systematic risks in companies actively involved in attracting medical tourists and to estimate the factors affecting such risks. To this end, the capital asset pricing model (CAPM) was used. In this method, the beta coefficient ( Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Investigating the Factors Affecting the Demand for Medical Tourism in Mashhad
  Fatemeh Rahmani pejman avazpoor
  10.52547/journalitor.36189.11.21.119
  As one of the largest and most profitable sub-sectors of tourism worldwide, Medical Tourism is considered an economic activity involving service exchanges, representing the link between at least medicine and tourism sectors. Therefore, this study sought to investigate t More

  As one of the largest and most profitable sub-sectors of tourism worldwide, Medical Tourism is considered an economic activity involving service exchanges, representing the link between at least medicine and tourism sectors. Therefore, this study sought to investigate the factors affecting the demands for medical tourism in Mashhad using the Multinomial Logit Model, which was estimated by Stata 16 software. The statistical population of the study comprised of domestic medical tourists who visited Mashhad in 2021, out of whom 150 people were selected as the participants. The dependent variable of the study was the demand for medical tourism in Mashhad, that was divided into low, high, and medium classes, and the required data was collected by administering a questionnaire. Accordingly, it was found that an increase in the quality of medical and urban services, low medical costs, and an increase in the tourists’ income would increase the demand for medical tourism in Mashhad. Moreover, the quality of medical services’ sub-indices and urban factors were also evaluated separately by the tourists who participated in this study. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Investigating the Influence of Medical Tourists’ Experience on Brand Loyalty in Tehran Medical Centers
  Abolfazl Tajzadehnamin Mona Salimi amirreza tajzadeh namin
  <p class="MsoNormal" style="margin-bottom: 0in; text-align: justify; direction: ltr; unicode-bidi: embed;"><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: Calibri;">Medical tourism has considerably develo More

  <p class="MsoNormal" style="margin-bottom: 0in; text-align: justify; direction: ltr; unicode-bidi: embed;"><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: Calibri;">Medical tourism has considerably developed in recent years. Many patients travel to other countries to receive healthcare services. In this regard, medical tourists&rsquo; positive experiences of the services they receive make them loyal to the destination, being influenced by the prestige and reputation of the target destination and the patient&rsquo;s perceived value of the healthcare centers&rsquo; brands. Therefore, as Tehran possesses the most advanced medical centers, including hospitals, clinics, and specialty clinics, this applied descriptive-correlational study sought to investigate the influence of medical tourists&rsquo; experience on destination loyalty, taking the intervening role of prestige and perceived value of the target medical centers&rsquo; brands into account. To this end, the required data were collected using a researcher-developed questionnaire. The population consisted of medical tourists who visited medical centers in District 1 of Tehran, out of whom 384 individuals were selected through convenience sampling. Finally, the collected data were analyzed via SPSS (Version 25) and Smart pls3 software using the Structural Equation Modeling. The study&rsquo;s findings indicated that medical tourists&rsquo; experience exerted a positive significant influence on the destination&rsquo;s prestige, perceived value, and loyalty. Moreover, it was found that the loyalty to the destination increased by an increase in medical tourists&rsquo; experience. Therefore, the prestige and perceived value of the destination&rsquo;s medical centers must be greatly attended to.</span></p> Manuscript profile