Today, medical tourism is considered a valuable industry for many countries' economies that have the potentials to receive patients. However, demand fluctuations have devastating effects on the medical tourism industry and put active companies at risk of bankruptcy. Sys More
Today, medical tourism is considered a valuable industry for many countries' economies that have the potentials to receive patients. However, demand fluctuations have devastating effects on the medical tourism industry and put active companies at risk of bankruptcy. Systematic risks are among the factors involved in demand fluctuations, and companies' readiness to resist them is regarded as an important point in risk management. In cases where the companies are not ready in this regard, potential financial problems and widespread bankruptcy could bring about severe social consequences. The purpose of this study, therefore, was to measure systematic risks in companies actively involved in attracting medical tourists and to estimate the factors affecting such risks. To this end, the capital asset pricing model (CAPM) was used. In this method, the beta coefficient (
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