گردشگری خلاق

List of Articles گردشگری خلاق

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1 - Anthropology of Tourism, Creative Space, Creative Tourism, Social Communication
mehdi karoubi razieh Rabani Javad Yousefi
10.52547/journalitor.36060.11.22.1

This study sought to identify and describe social communication methods used in terms of cultural signification by tourists and the host community in Chaharbagh Avenue, Isfahan, Iran. To this end, a qualitative approach was adopted, using the meaning coordination manage More

This study sought to identify and describe social communication methods used in terms of cultural signification by tourists and the host community in Chaharbagh Avenue, Isfahan, Iran. To this end, a qualitative approach was adopted, using the meaning coordination management model as the theoretical framework. The population of the study comprised the residents of Isfahan City, among whom thirty people were selected through purposive sampling until theoretical saturation was achieved. The required data were collected via participatory observation and semi-structured interviews, which were then analyzed through content analysis, and open and axial coding. The study’s findings indicated that while the majority of Isfahani people expressed a positive attitude concerning the presence of tourists and establishing communication with them in Chaharbagh Avenue, poor creative hardware and software infrastructure in street communication, lack of coordination among policymakers, planners, and operational units in establishing effective communication and failing to consider creativity in redefining the third generation tourism products have prevented the avenue to gain a desired position in terms of tourism success. However, it could generally be argued that the residents of Isfahan City (as the host community) had a favorable attitude towards making effective communications with tourists in Chaharbagh Avenue. Manuscript profile
Open Access Article
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2 - Explaining Socio-cultural Factors Affecting Creative Tourism From the Tourists’ Perspective: A Case Study of Zayandehrood Visitors
Faezeh Mohaghegh masoud taghvaei Negin sadeghy
10.52547/journalitor.36220.11.21.69

Creative tourism is a type of emerging cultural tourism that focuses on skill development. Accordingly, cultural heritage, rituals, and handicrafts can be presented in such a way as to provide more interactions between visitors and the local population. In this regard, More

Creative tourism is a type of emerging cultural tourism that focuses on skill development. Accordingly, cultural heritage, rituals, and handicrafts can be presented in such a way as to provide more interactions between visitors and the local population. In this regard, due to successive droughts in Isfahan city and thus the decreasing number of visiting tourists, it appears necessary to develop creative sociocultural tourism in the city, especially with regard to the Zayandehrood site. Therefore, this study sought to identify and prioritize socio-cultural factors involved in creative tourism from the perspective of the tourists who visited Zayandehrood using a descriptive-analytic and survey-based method. To this end, confirmatory factor analysis was used to analyze the collected data using the Amos software. The results indicated that among socio-cultural factors, it was the cultural ones that had the priority in creative tourism of Zayandehrood. Therefore, it could be argued that introducing the indigenous culture of the Zayandehrood area will be effective in attracting tourists even during the drought. Finally, Zayandehrood-based creative cultural tourism strategies were developed using the QSPM matrix, according to which "creating an atmosphere and organizing events based on the cultural capacities of Isfahan with an emphasis on Zayandehrood" turned out to be the prioritized strategy, with its score being 10.48. Manuscript profile

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List of Articles گردشگری خلاق