List of Articles jafar Bahari

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  1 - The Impact of Management Commitment in Service Quality on Job Satisfaction of Employees in the Hotel Industry: The case of five-star hotels in Tabriz
  jafar bahari Sadegh  Salehi Marjan  Bazleh
  This research aimed to study the impact of management commitment, in service quality, on job satisfaction of employees in the hotel industry in five-star hotels of Eastern Azarbaijan province. The hotels included Pars Elgoli and Shahriar, and the study took place in the More

  This research aimed to study the impact of management commitment, in service quality, on job satisfaction of employees in the hotel industry in five-star hotels of Eastern Azarbaijan province. The hotels included Pars Elgoli and Shahriar, and the study took place in the summer of 2016. Following simple random sampling, questionnaires were used for data collection. Participants were the employees of the five-star hotels in Tabriz City. This is an applied research; the data collection is descriptive, and it follows surveying. With the help of Structural Equation Modeling, the Smart PLS Software was used to analyze data. The results showed the management commitment, in service quality, including education, empowerment and rewarding, had a positive and significant effect on job satisfaction of employees. The results also showed that the reward had the largest path coefficient and that its impact on job satisfaction was higher than other variables. Manuscript profile
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  2 - Investigating the Effect of Organizational Citizenship Behavior on Service Quality, and Customers' Satisfaction and Loyalty in the Hotel Industry: A Case Study of Mazandaran Province’s Parsian International Hotels
  jafar bahari mehdi karoubi Shahla  Bahari
  10.52547/journalitor.35756.10.20.157
  This study sought to investigate the effect of organizational citizenship behavior on service quality offered to and the satisfaction and loyalty of customers in the hotel industry, selecting the Parsian International Hotels in Mazandaran province, including the Parsian More

  This study sought to investigate the effect of organizational citizenship behavior on service quality offered to and the satisfaction and loyalty of customers in the hotel industry, selecting the Parsian International Hotels in Mazandaran province, including the Parsian Azadi Hotel in Ramsar, Iran (four-star) and the Parsian Azadi Khazar Hotel in Namakabroud, Chaloos, Iran (five-star) as the cases of the study, which was conducted in summer 2017. The study is regarded as applied in terms of purpose, descriptive in terms of research method, and survey in terms of data collection method, using Structural Equation Modeling and the Smart PKS Software to analyze the collected data. The study’s statistical population comprised all employees and visitors of Persian International Hotels in Mazandaran province, out of which the sample size was selected via random sampling and the Cochran. Moreover, a standard questionnaire was administered to collect the required data, whose reliability was measured using Cronbach's alpha. The study’s results indicated that organizational citizenship behavior had a significant positive influence on service quality offered to and the satisfaction and loyalty of the customers. It was also found that the customers’ satisfaction had a significant positive effect on their loyalty and that the customers’ satisfaction had the greatest path coefficient value, exerting the highest influence on the customers’ loyalty compared to other variables. Finally, necessary recommendations were offered based on the results of the data analysis. Manuscript profile
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  3 - Impact of Emotional Intelligence on Organizational Citizenship Behavior in the Hotel Industry (Case Study: Parsian Azadi Khazar Hotel)
  jafar bahari mehdi karoubi Shahla  Bahari Samira Mohammadi
  In today's highly competitive world, organizations are looking for new methods to maximize the performance and effort of their employees. The largest and most important capital of any organization, is it's human capital, that overshadowes other investments of the organ More

  In today's highly competitive world, organizations are looking for new methods to maximize the performance and effort of their employees. The largest and most important capital of any organization, is it's human capital, that overshadowes other investments of the organization, and the achievement of the goals of the organizations largely depends on the proper functioning of the staff. Today, outstanding organizational performance can not be obtained merely from ordinary staff efforts. One of the reasons underling successes in large organizations is the fact that their staff performance is beyond their formal tasks. Present research aimed to Impact of Emotional Intelligence (EI) on Organizational Citizenship Behavior (OCB) in the hotel industry in Parsian Azadi Khazar Hotel Chalus has been done in the summer of 2019. The data required for this research is collected by simple random sampling method and with tools of questionnaire. Also, structural equation method has been used by the Smart pls software to analyze data. The method of research is descriptive and correlational and Statistical population of this research is considered all employees of Parsian Azadi Khazar Hotel Chalus. To determine the sample size, Cochran's formula was used and sample size of 89 people was obtained. Also, simple random sampling method was used for sampling. The results showed that the Emotional Intelligence (EI) and every one of its dimensions on Organizational Citizenship Behavior (OCB) have a positive and significant impact. and also it was shown that Social Awareness variable has the largest is path coefficient and its impact on Organizational Citizenship Behavior (OCB) is higher than other variables. Manuscript profile
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  4 - Investigating the Relationship between Service Quality and Customer's Satisfaction, Loyalty, and Trust: A Case Study of Tehran's Enghelab and Laleh Hotels
  jafar bahari Shahla  Bahari
  10.52547/journalitor.36165.9.18.0
  Today's business environment requires organizations to find new strategies to compete with their rivals. Therefore, maintaining customer satisfaction and loyalty is an important goal to achieve by organizations. In a world where competition among companies is constantly More

  Today's business environment requires organizations to find new strategies to compete with their rivals. Therefore, maintaining customer satisfaction and loyalty is an important goal to achieve by organizations. In a world where competition among companies is constantly increasing, the immediate solution to achieve a sustainable competitive advantage is to improve the quality of services, which in turn leads to customer satisfaction. Many organizations have recognized that customer satisfaction can bring about their long-term success, and the entities involved in the tourism industry, especially the hotels, are no exception. Furthermore, many studies conducted in various industries have shown that providing quality services is a key factor in building customer loyalty. In other words, offering superior services to customers leads to customer satisfaction, which is necessary to establish customer loyalty. This functional survey study set out to investigate the relationship between service quality and customer satisfaction, loyalty, and trust in the Enghelab and Laleh hotels in Tehran city. To collect the required data, some questionnaires were administered to the hotels' guests who were selected via the available non-random sampling method. The data were then analyzed via structural equation modeling using SMART PLS software. The results showed that service quality had a significant positive effect on customer satisfaction, trust, and loyalty. It was also found that customer satisfaction had a significant positive effect on customer's trust and loyalty. The impact of customer's trust on customer's loyalty was also proved to be positive and significant. Manuscript profile