The purpose of this paper is studying the development of ecotourism, and its role in the development of ecotourism attractions in the city of Aran and Bidgol. The research methodology is descriptive-analytical. The population under study included 65 xperts, professional
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The purpose of this paper is studying the development of ecotourism, and its role in the development of ecotourism attractions in the city of Aran and Bidgol. The research methodology is descriptive-analytical. The population under study included 65 xperts, professionals, and professors in the field of ecotourism in Aran and Bidgol. The sample was selected based on judgmental sampling and is consist of 65 experts. The research gathering tool is a questionnaire designed with 12 questions in the field of ecotourism, creativity with 13 questions and development of ecotourism places with 21 questions. To analyze the data, structural equation analysis with AMOS software was used. The results indicate that ecotourism has influenced the development of Aran and Bidgol locomotion sites with a mediating role of creativity, such that ecotourism has an effect on ecotourism sites with path coefficient of 0/55 and T 3/91, ecotourism on creativity with coefficient Pathway 0/32 and T 2/65 value, creativity affected ecotourism sites with path coefficient 0/61 and T value 2/32. Thus, ecotourism has been able, through creativity, to improve the development status of ecotourism sites, with a path coefficient of (0/61) indicating that ecotourism's direct relation to ecotourism sites has a coefficient of 0/32.
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