List of Articles منابع انسانی

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  1 - Diagnosing Human Relations in Tourism Agencies: The case of tourism agencies in South Khorasan Province
  Abolfazi Danaei Amir Ghorbani Abolghasem Raesi
  Despite significant changes and developments in the tourism industry in South Khorasan Province, there is almost no systematic and scientific investigation in this area. Given the region’s population, the number of tourism agencies and related activities has increased. More

  Despite significant changes and developments in the tourism industry in South Khorasan Province, there is almost no systematic and scientific investigation in this area. Given the region’s population, the number of tourism agencies and related activities has increased. However, these businesses are not stable, and managers of such agencies leave their businesses after a period. Employees, too, dislike their working conditions. This study followed an applied and descriptive approach. The study included all tourism agencies in South Khorasan and considered all their employees. The statistical population comprised 105 employees of tourism agencies. Data were gathered based on a standard questionnaire where scores above 4 showed problems with the functionality of organizations; scores closer to 7 illustrated essential problems; and the scores below 4 showed negligible problems. Weisbord Six-Box Model was used to analyze the data. The results showed that the tourism industry in South Khorasan was not in proper condition and that people working in this area were looking for some improvements in their conditions. Manuscript profile
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  2 - The Impact of Green Human Resource Management on Environmental Performance of Hotel Employees
  Abbas Ali  Rastegar Mehdi Sabokro morteza Maleki Minbash Razgah hooshmand bagheri garbollagh
  Managing human resources in eco-friendly management of the hotels remains a relatively unexplored subject. The hotel industry is a sector that largely burdens the environment. Given the many environmental issues that the hotel industry created, sustainable business prac More

  Managing human resources in eco-friendly management of the hotels remains a relatively unexplored subject. The hotel industry is a sector that largely burdens the environment. Given the many environmental issues that the hotel industry created, sustainable business practices such as green human resource management is essential. This study examined the ways to improve employees’ eco-friendly behavior and hotels’ environmental performance through green human resource management. The paper followed an applied method with a descriptive-exploratory correlation approach. Exemplary samples of 236 hotel employees (concerned with environmental issues) were randomly selected in the cities of Tabriz, Tehran, and Mashhad. Cronbach’s alpha and composite reliability were used to determine the reliability of the questionnaire. To determine validity, we used convergent and divergent validity. The hypotheses of the research were tested using structural equation modeling. The findings showed that green human resource management had a positive and significant effect on the employees’ organizational commitment, eco-friendly behavior, and the hotels’ environmental performance. The organizational commitment, too, had a positive and significant effect on the employees’ eco-friendly behavior. Manuscript profile
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  3 - Investigating the Influence of Internal Marketing on Employees' Job Performance Mediated by Knowledge-sharing and The Moderating Role of Communication: A Case Study of Mashhad’s Four and Five-Star Hotels
  Ghasem Eslami Farshad Ghaderi
  10.61186/journalitor.35989.12.25.101
  Today's social community pays great attention to human resources. In other words, the performance of employees in the service sector, especially the tourism industry, is becoming increasingly important. On the other hand, tourism industry employees contribute significan More

  Today's social community pays great attention to human resources. In other words, the performance of employees in the service sector, especially the tourism industry, is becoming increasingly important. On the other hand, tourism industry employees contribute significantly to creating a competitive advantage, with organizations with better-performing employees experiencing better business growth. Therefore, this study sought to investigate the influence of internal marketing on the employees’ job performance mediated by knowledge sharing and the moderating role of communication. The current study is applied in terms of purpose and descriptive survey in terms of method. The statistical population of the study comprised the 390 employees of four and five-star hotels in Mashhad. The required data were collected from the administered questionnaires, which were then analyzed via structural equation modeling using the AMOS software. The findings of the study indicated that internal marketing exerted a positive significant influence on knowledge sharing and staff performance. Moreover, knowledge sharing was found to have a positive effect on employees' job performance. Furthermore, the positive effects of the moderating role of organizational communication and knowledge sharing were also confirmed. The present research is descriptive-survey in terms of applied purpose and method of work. The statistical population of the study includes the staff of hotels in Mashhad. The collected data from 390 questionnaires were analyzed by structural equation modeling with AMOS software. Findings showed that internal marketing has a positive and significant effect on knowledge sharing and employee performance. At the same time, knowledge sharing has a positive effect on employees' job performance. Another result was that the moderator role of organizational communication was also confirmed. In addition, the role of knowledge sharing interface was also confirmed. Manuscript profile
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  4 - Investigating the Influence of Human Resources Management Activities on Customer Loyalty in the Hoteling Industry Using a Multilevel Approach
  zahra Nikkhah-Farkhani Mohammad shaykhzade
  10.52547/journalitor.36121.11.21.1
  Considering the fact that customer loyalty is regarded as one of the most important concerns of hotel managers, this study sought to investigate the influence of human resources management activities on customer loyalty using a multi-level approach. The statistical popu More

  Considering the fact that customer loyalty is regarded as one of the most important concerns of hotel managers, this study sought to investigate the influence of human resources management activities on customer loyalty using a multi-level approach. The statistical population of the study comprised of managers, staff, and customers of four-star and five-star hotels in Mashhad. Moreover, the statistical sample size of the research at the organization level consisted of thirty-four, one-hundred and forty, two-hundred and forty managers, staff, and customers at organizational, staff, and customer levels, respectively. On the other hand, Sam’s 12-item questionnaire (2008) and the 17-item questionnaire developed by Al-Rafiei et al. (2013) were used to measure the human resources management activities and the staff’s satisfaction and loyalty, respectively, whose validity and reliability was tested using the Content validity method and Cronbach's alpha, respectively. Finally, HLM 7.02 and the SPSS software were used to analyse the collected data. The results proved the positive influence of human resources management activities on the staff’s satisfaction and loyalty, and in turn, on the satisfaction and loyalty of the customers. Therefore, it could be argued that hotel managers can increase the loyalty of their customers by emphasizing human resource management activities and improving their staff’s satisfaction and loyalty, which would increase the profitability of hotels in the long term by reducing marketing costs. Manuscript profile