List of Articles سازی ساختاری-تفسیری

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  1 - The Effect of E-tourism on the Purchase of Tourism Services and its Conformity with the Behavior of Iranian Tourists
  Reza Minaee Farshid Namamian Fakhrodin Maroofi Alireza Moradi
  Tourism will soon become the largest service industry in the world with the help of IT. Social networking platforms, which have become prevalent via mobile data, are valuable tools that contribute to the information and telecommunication technology (ICT). These platform More

  Tourism will soon become the largest service industry in the world with the help of IT. Social networking platforms, which have become prevalent via mobile data, are valuable tools that contribute to the information and telecommunication technology (ICT). These platforms, which provide interactions and exchanges of various contents among the users, have developed new lifestyles and behavioral models among the tourists. Marketers must enjoy the online social networks and e-tourism to increase their competitiveness, market share, and the generated profit by providing the tourists with some services tailored to their demands. Upon reviewing 100 relevant qualitative and quantitative studies, we used an interpretive structural modeling (ISM) approach to present a model with five primary themes, in order of priority: a major environment, managerial factors, individual factors, group factors, and marketing factors. Through these factors, social networks affected tourists’ behaviors. The model was then tested on Iranian tourists’ behaviors using qualitative and quantitative statistical methods. Results could be used by virtually all marketers and activists in the tourism industry. Manuscript profile
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  2 - Investigating the Moderating Role of Cultural Homogeneity in the Relationship between Internal Marketing and Employee Satisfaction among Tourism staff in Iraq, Turkey, and Western Iran,
  Fakhrodin Maroofi Seyed Farhad Hosseini
  10.52547/journalitor.36041.9.17.0
  The role of internal marketing in employee satisfaction has been empirically investigated in more than 200 researches so far. However, few studies have addressed the role of employees in cultural backgrounds. Taking this literature gap into consideration, this descripti More

  The role of internal marketing in employee satisfaction has been empirically investigated in more than 200 researches so far. However, few studies have addressed the role of employees in cultural backgrounds. Taking this literature gap into consideration, this descriptive survey study sought to survey the moderating effect of cultural homogeneity on the relationship between internal marketing and employee satisfaction in the workplace. The study's statistical population comprised the Iranian, Iraqi, Turkish, and Kurdish tourism employees, out of which 338 staff were selected via the available sampling method. The required data were collected through library research and questionnaires. Confirmatory factor analysis and structural equation modeling were used to analyze the collected data. The results of the study indicated that there was a positive correlation between internal marketing and employee satisfaction (0.53). Moreover, the study's practical and theoretical findings confirmed that cultural homogeneity could further enhance internal marketing and employee satisfaction (0.678). Manuscript profile
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  3 - Tourism, Tourism development# Religious development#Systematic approach#Interpretive structural modeling (ISM)
  Hamid Zargham Boroojeni marjan abdi Seyed Mojtaba Mahmoudzadeh hossein aslipour
  10.52547/journalitor.36042.9.17.0
  Religious tourism plays an important role in Iranian cultural and economic sustainability. Due to the special nature of the Iranian political establishment, this type of tourism provides many potentials for tourism development in different parts of Iran. Making the best More

  Religious tourism plays an important role in Iranian cultural and economic sustainability. Due to the special nature of the Iranian political establishment, this type of tourism provides many potentials for tourism development in different parts of Iran. Making the best use of these capacities requires recognition of the barriers and challenges lying ahead of the development of religious tourism. Therefore, this study set out to identify the challenges facing religious tourism, using thematic analysis (TA) and interpretive structural modeling (ISM). Moreover, the relationship model between the influential factors involved in this regard was extracted at three levels via the thematic network. Finally, MICMAC analysis was conducted to measure the influence power and dependence of the factors. The required data were collected through library research and administering a questionnaire on 15 experts familiar with the subject matter who were selected through purposive sampling, out of whom 11 experts completed the questionnaire. The findings of the study indicated that variables such as lack of attention to the chain of providing religious tourism services, lack of programming, policymaking, and monitoring the religious tourism process, and not allocating budget and financial supports for religious tourism development in Iran played essential and key roles in the non-development of this type of tourism. These variables were placed at the third level of the model that affect the second level variables. It was also found that the variables such as inefficient management of religious tourism facilities and services, inefficient management of religious attractions and events, and improper management of religious tourism marketing were dependent variables that were placed at the first level of the model. Manuscript profile