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      • Open Access Article

        1 - Investigating Agrotourism Aesthetics and Social Production of Space from Local Stakeholders’ Perspective: A Case Study of Grape Festival in Abhar City, Darsjin Village, Iran
        mohamad taghi heydari Daruish jahani Ismail  Dali yagoob haghi
        Playing a significant role in reducing rural poverty, fostering sustainable agricultural and rural development, creating income-generating opportunities for local residents, promoting the culture of natural resource protection, and optimal use of cultural and natural at More
        Playing a significant role in reducing rural poverty, fostering sustainable agricultural and rural development, creating income-generating opportunities for local residents, promoting the culture of natural resource protection, and optimal use of cultural and natural attractions, agricultural tourism provides the basis for interaction between village residents and visiting tourists. In this regard, this study sought to examine the driving forces involved in developing agricultural tourism in Dresjin village from the local stakeholders’ perspective, focusing on the grape festival. The current research is applied in terms of type and descriptive-analytical in terms of nature. The sample size of the study comprised seventy-eight household members who were interviewed along the sidewalks leading to the festival site of Dresjin village. The required data were also collected through library and field studies. The data were then analyzed via the MICMAC approach using the worst-best preference technique. The findings of the study indicated that the positive and pleasant feeling produced by the space and the restoration and maintenance of monuments were the most significantly preferred factors involved in the social production of the space, providing the visitors of Dresjin village with a pleasant feeling and bringing about positive results for the village. Therefore, it appears that tourism development programs must be developed for the village, including clearly set missions and duties of relevant organizations. Such well-developed programs could help avoid parallel working and unnecessary duplications, and also create a sense of responsibility in the actors involved through the tasks assigned to them. Manuscript profile
      • Open Access Article

        2 - Identifying the Requirements and Challenges of Applying Social Manufacturing to Handicrafts
        vahid sharifi Gholamreza  Hashemzade Khorasgani Seyed Alireza Derakhshan Ashraf  Shahmansouri Abotorab Alirezaee
        In today’s world, taking advantage of social capacities and national capabilities in manufacturing handicrafts requires the application of new state-of-the-arts production techniques. In this regard, social manufacturing is an emerging phenomenon that serves as a new pr More
        In today’s world, taking advantage of social capacities and national capabilities in manufacturing handicrafts requires the application of new state-of-the-arts production techniques. In this regard, social manufacturing is an emerging phenomenon that serves as a new production ecosystem equipped with modern technologies and social networks. Therefore, this qualitative study sought to identify the requirements and challenges of applying social manufacturing to the production of handicrafts using the Grounded theory (Glaser method). To collect the required data, semi-structured interviews were made with twelve experts in the field of handicrafts and information technology who were selected through the purposive sampling method. The collected data were then analyzed using the MaxQda 10 software. On the other hand, the validity, transferability, reliability, and verifiability of the study were also measured to strengthen the findings. Finally, the collected data were analyzed through actual and theoretical coding. According to the study’s results, altering the manufacturing structure, fostering relationships with consumers, developing research and education, developing the infrastructures, and establishing production networks were identified as the main requirements of applying social manufacturing to the production of handicrafts. Moreover, the conceptual map of the study was drawn, including nine categories and twenty-nine sub-categories. The current study can fill a number of gaps existing in the application of social manufacturing in Iran. Manuscript profile