Identifying the Factors Involved in Applying IoT to Smartening Tourism Destinations Using Future Studies Approach: A Case Study of Fars Province
Subject Areas :
Khadije
Kaveh
1
(Shiraz University)
maryam
nekooeezadeh
2
(Assistant of the Department of Management School of Economics, Management & Social Sciences at Shiraz University, Shiraz, Iran.)
Moslem
Alimohammadlo
3
(Associate Prof. of the Department of Management School of Economics, Management & Social Sciences at Shiraz University, Shiraz, Iran.)
Keywords: Internet of Things (IoT), Smart Tourism Destination, future study, Scenario-writing, Fars ,
Abstract :
Fars province is one of the main hubs of tourism centers in Iran. Therefore, paying special attention to tourism in the province and using Internet-of-things technology in its tourism management can provide suitable facilities for improving the welfare of its visiting tourists, thus increasing the visiting rate of its tourist destinations. In this regard, the present study sought to predict and identify the most important factors involved in applying the Internet of Things technology to the Smartization of tourist destinations in Fars province and to develop feasible desirable future scenarios thereof. To this end, the required data for this applied study were collected by conducting interviews, administering questionnaires, and carrying out a systematic review of related literature. Finally, the collected data were analyzed by the Scenario Wizard software using the MICMAC method. The results of the MICMAC analysis revealed the main role of 14 key variables in the application of the Internet of Things technology to the Smartization of tourist destinations in Fars province. On the other hand, two strong scenarios, 1548 weak scenarios, and nine scenarios with high compatibility were obtained using the Scenario Wizard software. Accordingly, the study used the aforementioned nine high-compatibility scenarios, finding that the future of tourism in Fars province would be similar to the current circumstances. It was also found that the trend of changes in the status of tourism would be slow and that the chances of applying the Internet of Things technology to the province’s tourism destinations would be low. Finally, based on the obtained scenarios, the study proposed some strategies to achieve the desired results in smart tourism. Therefore, the results of the current study could help tourism professionals prepare the ground for the application of state-of-the-art technologies such as the Internet of Things to tourism and thus develop the field through setting long-term plans.
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