چارچوب خلق ارزش از طریق زنجیره تأمین یکپارچه الکترونیکی خدمات گردشگری
محورهای موضوعی :
عذرا عزیزی
1
*
,
حمید ضرغام بروجنی
2
,
محمود ضیائی
3
,
محمدتقی تقوی فرد
4
1 - دانشگاه علامه طباطبایی
2 - دانشگاه علامه طباطبایی تهران
3 - دانشگاه علامه طباطبائی
4 - عضو هیئت علمی
کلید واژه: گردشگری, زنجیره تأمین الکترونیکی, یکپارچگی, خلق همکارانه ارزش,
چکیده مقاله :
زنجیرههای تأمین در طول زمان از بهبود فرایندهای بخش عرضه به سمت نیازهای مشتری و زنجیره ارزش تحول پیدا کرده اند. مشتریان صنعت گردشگری خواهان دریافت محصولی یکپارچه هستند که مستلزم ایجاد بستری تعاملی برای ارزش آفرینی بین ذینفعان مختلف میباشد، اما دستیابی به این یکپارچگی همواره با موانعی روبرو بوده است. اینترنت و توسعه زنجیره تأمین الکترونیکی گردشگری بستری تعاملی برای ایجاد یکپارچگی فراهم می کند. لذا هدف این تحقیق شناسایی عوامل موثر بر یکپارچگی زنجیره تأمین و چگونگی خلق ارزش از طریق زنجیره یکپارچه است. به این منظور با استفاده از روش کیفی فراترکیب مطالعات پیشین مورد بررسی قرار گرفته و براساس مقولهها، زیرمقولهها و مفاهیم استخراج شده از این مطالعات، چارچوب مورد نظر ارائه شده است. به این منظور با بررسی چکیده 175 مقاله، 119 مورد به لحاظ محتوایی براساس مولفه‌های برنامه مهارت های ارزیابی حیاتی بررسی و 35 مورد به لحاظ محتوایی مورد بررسی قرار گرفتند. براساس نتایج تحقیق، انواع محرکها و موانع درونی و بیرونی و در سطح محیط کلان و زنجیره بر ابعاد مختلف یکپارچگی درونی، تأمین کنندگان (بیرونی) و مشتری تأثیرگذار هستند. یکپارچگی زنجیره تأمین و خلق همکارانه ارزش منجر به ایجاد ارزش برای ذینفعان مختلف خواهد شد و زنجیره تأمین الکترونیکی بستر تعاملی یکپارچگی، خلق همکارانه و ارزش آفرینی را فراهم می کند.
Supply chains have evolved over time from improving supply-side processes to meeting customer needs and value chains. The fact that the tourism industry's customers want to get an integrated product requires an interactive framework for value creation among different stakeholders, the realization of which has always faced some barriers. As the Internet and the development of the tourism's electronic supply chain provide an interactive platform for integration, this study sought to identify the factors involved in the integration of the supply chain and to find out how to create value through the chain. To this end, a framework was proposed based on the categories, sub-categories, and concepts presented in previous studies using the meta-synthesis method. Having reviewed 175 abstracts, t119 items were examined in terms of the Critical Assessment Skills Program checklist, and 35 items were investigated in terms of their content. The study's findings indicated that different types of internal and external drivers and barriers affected the macro environment, chain, and different aspects of internal integration, suppliers (external), and customers. Therefore, it could be argued that the integration of the supply chain and co-creation of value leads to value creation for all stakeholders and that the electronic supply chain provides the interactive grounds for integration, co-creation, and value creation.
آرمون، آرش (1391). یکپارچگی و افزایش بهره‌وری در لجستیک و زنجیره تأمین. تهران: انتشارات دانشگاه امام حسین (ع).
آقازاده، حیدری، ضرغام بروجنی و شالبافیان (1395) «ارائه چارچوبی برای ایجاد ائتلاف در کسب و کارهای گردشگری با رویکرد فراترکیب»، فصلنامه علمی- پژوهشی گردشگری و توسعه، سال پنجم، 9: 1-24.
تیموری، ابراهیم؛ احمدی، مهدی (1388). مدیریت زنجیره تأمین. تهران: انتشارات دانشگاه علم و صنعت ایران.
رعنایی کردشولی، حبیب اله و دانشور، وحید (1390). «طراحی مدل جامع تعالی منابع انسانی با استفاده از روش فراترکیب کیفی»، فصلنامه علمی- ترویجی مطالعات منابع انسانی، سال اول، شماره اول، 1-20.
غضنفری، مهدی؛ فتح اله، مهدی (1396)، نگرشي جامع بر مديريت زنجيره تأمين. تهران: دانشگاه علم و صنعت ایران.
Akhiles. K. B. (2017) Co-Creation and Learning: Concepts and Cases, Springer, New Delhi.
Alford. P (2005) A Framework for Mapping and Evaluating Business Process Costs in the Tourism Industry Supply Chain, Information and Communication Technologies in Tourism,125-136.
Annan, J, Boso, N, Mensah, J et al. (2016) Antecedents and Consequences of Supply Chain Integration: Empirical Evidence from a Developing Economy. International Journal of Supply Chain Management, 5 (1). pp. 10-24.
Awad.H.A.H, Nassar. M.O (2010) A Broader view of the Supply Chain Integration, International Journal of Innovation, Management and Technology, Vol. 1, No. 1.
Awasthi A., Grzybowska K. (2014) Barriers of the Supply Chain Integration Process. In: Golinska P. (eds) Logistics Operations, Supply Chain Management and Sustainability. EcoProduction (Environmental Issues in Logistics and Manufacturing). Springer, Cham.
Bennet, J.A and Strydom J.W. (2001) Introduction to Travel and Tourism Marketing, Johannesburg: Juta.
Boehme, T. (2009). Supply Chain Integration: A Case-based Investigation of Status, Barriers, and Paths to Enhancement. (Thesis, Doctor of Philosophy (PhD)). The University of Waikato, Hamilton, New Zealand.
Cabiddu F., Lui TW., Piccoli G. (2016) IT-Enabled Value Co-creation in a Tourism Context: The Portale Sardegna Case. In: Egger R., Gula I., Walcher D. (eds) Open Tourism. Tourism on the Verge. Springer, Berlin, Heidelberg.
Chakrabortya.S, Bhattacharya.S, Dobrzykowski.D.D. (2014) Impact of Supply Chain Collaboration on Value Co-creation and Firm Performance: A Healthcare Service Sector Perspective, Procedia Economics and Finance, 11, 676 – 694.
Chen and others (2018). Top managers' managerial ties, supply chain integration, and firm performance in China: A social capital perspective, Industrial Marketing Management:74, 205–214
DEVCO and UNWTO (2013), Sustainable Tourism for Development: Guidebook, financial assistance of the European Union.
Frohlich.M. T (2002) e-Integration in Supply Chain: Barriers and Performance, Decision Sciences, Volume 33, Number 4.
Giménez, C. Lourenço, H.R. (2008), e-SCM: Internet’s impact on Supply Chain Processes. International Journal of Logistics Management, 19(3): 309-343.
Guan.W, Rehme.J (2012) Vertical integration in supply chains: driving forces and consequences for a manufacturer’s downstream integration, Supply Chain Management: An International Journal, 17/2 , 187–201.
Gülyaz.E, van der Veen.J (2015) How Logistics & Supply Chain can Create and Appropriate Customer Value, EVO Logistiek Jaarboek, 21-23.
Haksever.C, Chaganti.R, Cook.R.G. (2004),A Model of Value Creation: Strategic View, Journal of Business Ethics, 49: 291–305.
Hamidi.F, Gharneh. N.S, Khajeheian.D (2020), A Conceptual Framework for Value Co-Creation in Service Enterprises (Case of Tourism Agencies), Sustainability, 12, 213.
Huo and others (2016) The impact of human capital on supply chain integration and competitive performance, Int. J. Production Economics: 178, 132–143.
Huo, Y., Jiang, X., Jia, F. and Li, B. (2008), A Framework and Key Techniques for Supply Chain Integration, Supply Chain. In Huo.Y, The Way to Flat Organisation, Vienna.
Jharkharia. S, Shankar .R (2005) IT-enablement of supply chains: understanding the barriers, The Journal of Enterprise Information management, vol.18, no.1, 11-27.
Kasim.E.S (2012) An integrated supply chain management model for value creation: case evidence, Int. J. Business Performance and Supply Chain Modelling, Vol. 4, Nos. 3/4, 379-401.
Lan.Y.c, Unhelkar.B.(2006) global integrated supply chain systems, Idea Group Inc.
Lo and others (2018). The impact of relationship quality and supplier development on green supply chain integration: A mediation and moderation analysis, Journal of Cleaner Production: 202, 524-535
Mukhtar.Umer, Mahmood Azhar.Tashfeen (2020) Inter-functional Coordination to Co-create Value Within Integrated Value Chains for Competitive Supply Chain, Operations and Supply Chain Management, 13(1): 11 – 22.
Muysinaliyev.A, Aktamov.S (2014) Supply chain management concepts: literature review, IOSR Journal of Business and Management (IOSR-JBM), Volume 15, Issue 6, 60-66.
National Research Council, (2000) Surviving Supply Chain Integration: Strategies for Small Manufacturers, Washington, DC.
Natour, A., Kiridena, S. & Gibson, P. (2011). Supply chain integration and collaboration for performance improvement: an agency theory approach. In A. Alnatour, S. Kiridena & P. Gibson (Eds.), 9th ANZAM Operations, Supply Chain and Services Management Symposium (pp. 503-519). Geelong: Deakin University.
Payne. A. F & et al (2007) Managing the co-creation of value, Journal of the Academy of Marketing Science.
Pease, W. Rowe, M. and Cooper, M (2007). Information and Communication Technologies in Support of the Tourism Industry: Idea Group Publishing
Piotrowicz.W, Cuthbertson.R (2015) Supply Chain Design and Management for Emerging Markets: Learning from Countries and Regions, Springer International Publishing, Switzerland.
Prahalad. C.K, Ramaswamy.V, (2004) Co‐creating unique value with customers, Strategy & Leadership, Vol. 32: 3, 4-9.
Pramod.V. R, Banwet.D.K, Sarma.P. R. S. (2016) Understanding the barriers of service supply chain management: an exploratory case study from Indian telecom industry, OPSEARCH, 53:358–374.
Ramaswamy.V, Ozcan.K (2014) The Co-Creation Paradaigm, Stanford University Press, Stanford, California.
Rattanawiboonsom.V (2016) Effectiveness of critical success factor (CSFs) in electronic supply chain management for Thai manufacturing SMEs, POMS 27th Annual Conference, industry Innovative Operations in an Information and Analytics Driven Economy, Orlando FL.
Richey Jr.R.G & et al. (2009) The moderating role of barriers on the relationship between drivers to supply chain integration and firm performance, International Journal of Physical Distribution & Logistics Management, Vol. 39: 10, 826-840.
Roeffen.D., Scholl-Grissemann. U. (2016) The Importance of Customer Co-creation of Value for the Tourism and Hospitality Industry. In: Egger R., Gula I., Walcher D. (eds) Open Tourism. Tourism on the Verge. Springer, Berlin, Heidelberg
Sabir.R.I, Irfan.M (2014) Levels and Barriers to Supply Chain Integration: A conceptual model of Supply Chain Performance, International Journal of Management Science and Business Administration, Volume 1, Issue 1, 52-59.
Sakhuja,S. Jain.V. (2012) Service Supply Chain: An Integrated Conceptual Framework, Computers and Industrial Engineering 42 CONFERENCE, Cape Town, South Africa.
Sandelowski M., Barroso J., Voils C.I. (2007) "Using qualitative meta-summary to synthesize qualitative and quantitative descriptive findings", Research in Nursing & Health, 30(1): 99-111.
Shashi& others (2019) The impact of interwoven integration practices on supply chain value addition and firm performance, Journal of Industrial Engineering International, 15 (1):S39–S51.
Smart. A (2008) eBusiness and supply chain integration, Journal of Enterprise Information Management, Vol. 21 :3, 227-246
Song. H (2012) Tourism Supply Chain Management: Advances in Tourism, Routledge.
Ţigu. G, Călăreţu. B(2013) Supply Chain Management Performance in Tourism: Continental Hotels Chain Case, Supply Chain Management , Vol. XV, No. 33.
Törmänen.E-L, Pekkarinen.S, Ulkuniemi.P, (2013) Value Propositions in a Collaborative Service Supply Chain, Work-in-progress paper
Vijayan.G & etal (2016) Strategic Value Creation in a Supply Chain. In: Bryan.C, Handbook of Research on Global Supply Chain Management, IGI Global.
Wong and others (2017). A national culture perspective in the efficacy of supply chain integration practices, International Journal of Production Economics:193, 554–565.
Xinyue.H, Yongli.T (2008) Integrated Tourism Service Supply Chain Management: Concept and Operations Processes, IEEE Int. Conference Neural Networks & Signal Processing Zhenjiang, China, June 8-10.
Yinan and others (2017) The impact of operations and supply chain strategies on integration and performance, International Journal of Production Economics: 185, 162–174
Yunus.E.N, Tadisina.S.K (2016) Drivers of supply chain integration and the role of organizational culture: Empirical evidence from Indonesia, Business Process Management,Vol. 22:1, 89-115.
Zander.S (2016) Value Co-Creation in Supply Chains through IT Integration: The Role of Collaborative Network Structure, Twenty-second Americas Conference on Information Systems, San Diego, 2016.
Zhang. X, Song. H, Huang. G.Q(2009) Tourism supply chain management: A new research agenda, Tourism Management, 30,345–358.