Developing DEMATEL-CODAS Hybrid Model for Identifying Effective Strategies Involved in Investor Confidence in Crowdfunding of Religious Tourism Projects
Subject Areas :Mohammad yahyaei 1 , Mohammad Hasan Maleki 2 , mohammad Reza pourfakharan 3 , Hossein izadi 4
1 - Department of Management , Qom branch, Islamic Azad University, Qom, Iran.
2 - Department of Management, University of Qom, Qom, Iran.
3 - Department of Accounting, Qom Branch, Islamic Azad University, Qom, Iran
4 - Department of Financial Management, Islamshahr Branch, Islamic Azad University, tehran, Iran.
Keywords: Investor Confidence, Crowdfunding, Religious Tourism, DEMATEL, CODAS,
Abstract :
Religious tourism has been the subject of many studies in recent years, leading to the development of a wide variety of cultural and spiritual entrepreneurial projects, ideas, and businesses to provide cultural products and services. However, the success of such projects mainly depends on proper financing as a basic requirement in this regard. Thus, considering the special nature of businesses related to religious tourism, it seems that crowdfunding can perform well in financing such projects and businesses. Therefore, this applied quantitative study sought to identify and prioritize the factors involved in building confidence in investors to participate in crowdfunding projects defined in religious tourism. To this end, fuzzy DELPHI, DEMATEL, and CODAS methods were used to analyze the collected data. In this regard, first, fifteen factors that may influence the confidence of investors in crowdfunding projects regarding religious tourism were identified through a systematic review of the related literature, which were then screened via the fuzzy Delphi technique, and six factors were excluded. Then, the remaining nine factors were examined in terms of impact rate using the DEMATEL technique. Accordingly, five factors were found to have a net positive effect, indicating that they were more effective than other identified factors. Finally, those five factors were prioritized using the CODAS distance technique. According to the results of the study, cultural policy-making at the macro level, positive cultural and spiritual influence of the project on society, and the entrepreneur's experiences and expertise in cultural and spiritual projects were found to bear the highest priorities, respectively.
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