Psychological Carrying Capacity and Lake Beach Management in Zayanderud Dam
Subject Areas :Kamran Shayesteh 1 * , Zahra Sheikhi 2 , Alireza Ildoromi 3
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Keywords: Psychological Carrying Capacity Zayanderud satisfaction ICT technology willingness to pay# ,
Abstract :
Psychological Carrying Capacity differs among people based on their culture, the characteristics of the study area, and psychological and social factors. Congestion is the most direct physical and psychological indicator of the increasing number of tourists and is in a close connection with Psychological Carrying Capacity. This study investigated the Psychological Carrying Capacity in the lake beach of Zayanderud Dam in Isfahan province. Visitors’ satisfaction level was coded and tested based on 16 parameters of the Likert spectrum in five scales, from -2 (Very Dissatisfied) to +2 (Very Satisfied). Safety in the area (86.4%) was the most satisfying parameter and the most dissatisfying parameter was the beach benches (54.4%). The Importance-Performance Matrix showed that except for the congestion, the beach benches, and the entrance fee, the importance for all parameters was upper than 90%, and among all, cleanliness (i.e. no litter) was the most important (100%). Perceived Sense of Crowding and Social Norm Curve (based on ICT technology) were used to define 3797 visitors and the acceptable thresholds between 1370 and 8375. To the question of how the crowd affected the visiting quality, over 50 percent of tourists responded that people’s presence increased their enjoyment of tourism activities. The results also showed that more than half of the visitors would pay an entrance fee if the fees were to conserve the beach area.
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