Factors Affecting satisfaction and support of tourism in rural areas (Case study: Masjedsoleiman, Andika, and Lali Counties)
Subject Areas :
1 - Agri University
Keywords: Tourism, local residents, Satisfaction, Support, American Satisfaction Model,
Abstract :
One of the effective factors in the process of developing tourism is to consider the host community in the tourism areas and their satisfaction of such activities. Success of each tourism project is required raising knowledge and determination of effective factors on satisfaction and support of host community. Because of this, the study was aimed to determine the effective factors influencing the local residents’ satisfaction of tourism and also their support of this activity. In this research, a survey method was conducted. The population of this study includes all rural areas’ residents of Masjedsoleiman, Andika and Lali counties in Khuzestan province which benefits from Stratified random sampling with the sample size of 250. Data was collected by using questionnaires which its validity was confirmed by experts and its reliability was approved by Cronbach's alpha coefficient (α = 0/63 to 0/92). The results of the correlation test showed that the residents’ satisfaction of tourist areas has a meaningful relation (0/1) with perceived quality (r = 0/342), perceived image (r = 0/178), and commitment (r = 0/481) variables; and residents’ support variable (r = 0/442) was significantly associated and has a meaningful relation (0/1) with the variables of perceived quality (0/5), perceived value (0/179), perceived image (r =0/328), commitment (r = 0/567) and satisfaction (r = 0/451). Moreover, the results of regression analysis indicated that the variables of commitment, satisfaction and perceived image could explain a total of 38/2 % of the variations in residents’ support, and also the variable of perceived quality could explain a total of 11.7 % of the variation in residents’ satisfaction.
ابراهیمی، ابوالقاسم؛ منصوری، حسین. (1392). «بررسی تأثیر ذهنی برند و کیفیت خدمات بر روی بازاریابی رابطه¬ای و تمایلات رفتاری مشتریان». مجله چشم انداز مدیریت بازرگانی. شماره 14: 170-153. #
افراخته، حسن؛ علی¬زاده، دانا؛ رضایی، عباس؛ علی¬زاده، پرستو. (1391). «سنجش جذابیت و رقابت-پذیری مکان گردشگری با استفاده از مدل (TDCA)؛ نمونه موردی: پارک کوهسنگی مشهد». فصلنامه علمی – پژوهشی مطالعات شهری. شماره 3 :67-58. #
تقوی¬فرد، محمدتقی؛ مسرت، نعمت؛ صنیعی منفرد، محمدعلی. (1390). «مدل پیش¬بینی رفتار خرید مجدد مشتریان؛ مورد مطالعه: شرکت خدمات¬دهنده اینترنت». مجله مدیریت بازرگانی. دانشگاه تهران. دوره 3. شماره 10: 74- 55. #
رضوانی، محمدرضا. (1387). «توسعه گردشگری روستایی با رویکرد گردشگری پایدار». تهران: دانشگاه تهران. چاپ اول.#
سیدعلی¬پور، سید خلیل؛ اقبالی، ناصر؛ بخشنده نصرت، عباس. (1388). مدیریت گردشگری روستایی و نقش آن در توسعه روستایی#
ضیایی، محمود؛ عباسپور، نیلوفر. (1390). «ارزیابی کیفیت محصول گردشگری شهری تهران از دید گردشگران درون مرزی». فصلنامه گردشگری و توسعه. دوره1. 1. صص 96 – 76. #
علیقلی زاده فیروز جانی، ناصر؛ قدمی، مصطفی؛ رمضان زاده لسبویی، مهدی. (1389). «نگرش و گرایش جامعه میزبان به توسعه گردشگری در نواحی روستایی؛ نمونه مورد مطالعه: دهستان گلیجان، شهرستان تنکابن». مجله پژوهش¬های جغرافیای انسانی. شماره 71. صص 48-35. #
قائدی، مهدی. (1393). «سنجش اثرات فرهنگی گردشگری بر کیفیت زندگی؛ مطالعه موردی: شهر ساحلی بندر عباس». اولین همایش توریسم و گردشگری سبز در ایران. همدان. #
کروبی، مهدی؛ یوسفی، جواد. (1389). «مقایسۀ ادراکات و انتظارات مهمانان نسبت به پنج بعد کیفیت خدمات در صنعت هتلداری؛ مطالعۀ موردی هتل همای 2 مشهد». فصلنامه مطالعات گردشگری. شماره 13: 84-65.#
وثوقی، لیلا؛ دادورخانی، فضیله؛ مطیعی لنگرودی، حسن؛ رهنمایی، محمدتقی. (1390). «ارزیابی عوامل مؤثر بر رضایت در گردشگری زمستانی؛ مطالعه موردی دو مقصد زمستانی شمشک و دربندسر». فصلنامه علوم اجتماعی مطالعات گردشگری. شماره 15: 27-1.#
یعقوبی چوبری، علی؛ جلیلی دمدل، مقصود. (1393). «بررسی قدرت اجتماعی مدیریت و رابطه آن با رضایت¬مندی ارباب رجوع؛ مطالعه موردی ادارات دولتی شهر خلخال». مجله مطالعات توسعه اجتماعی ایران. سال ششم. شماره 2: 80-65. #
Bansal, H. S., Irving, P. G., & Taylor, S. F. (2004). A three-component model of customer to service providers. Journal of the Academy of marketing Science, 32(3), 234-250.#
Beerli Palacio, A., Díaz Meneses, G., & Pérez Pérez, P. J. (2002). The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational administration, 40(5), 486-505.#
Cottrell, S. P., Vaske, J. J., & Roemer, J. M. (2013). Resident satisfaction with sustainable tourism: the case of Frankenwald Nature Park, Germany. Tourism Management Perspectives, 8, 42-48.#
Falak, S., Chiun, L. M., & Wee, A. Y. (2014). A Repositioning Strategy for Rural Tourism in Malaysia-Community's Perspective. Procedia-Social and Behavioral Sciences, 144, 412-415.#
Fun, F. S., Chiun, L. M., Songan, P., & Nair, V. (2014). The impact of local communities’ involvement and relationship quality on sustainable rural tourism in rural area, Sarawak. The moderating impact of self-efficacy. Procedia-Social and Behavioral Sciences, 144, 60-65.#
Ghanian, M., Ghoochani, O. M., & Crotts, J. C. (2014). An application of European Performance Satisfaction Index towards rural tourism: The case of western Iran. Tourism Management Perspectives, 11, 77-82.#
Gunce, E. (2003). Tourism and local attitudes in Girne, Northern Cyprus. Cities,20(3), 181-195.
Johnson, M. D., Gustafsson, A., Andreassen, T. W., Lervik, L., & Cha, J. (2001). The evolution and future of national customer satisfaction index models. Journal of economic Psychology, 22(2), 217-245.#
Lawson, R. W., Williams, J., Young, T. A. C. J., & Cossens, J. (1998). A comparison of residents' attitudes towards tourism in 10 New Zealand destinations. Tourism Management, 19(3), 247-256.#
Lee, C. K., Yoon, Y. S., & Lee, S. K. (2007). Investigating the relationships among perceived value, satisfaction, and recommendations: The case of the Korean DMZ. Tourism management, 28(1), 204-214.#
Lee, T. H. (2013). Influence analysis of community resident support for sustainable tourism development. Tourism Management, 34, 37-46#
Song, H., van der Veen, R., Li, G., & Chen, J. L. (2012). The Hong Kong tourist satisfaction index. Annals of Tourism Research, 39(1), 459-479.#
Stylidis, D., Biran, A., Sit, J., & Szivas, E. M. (2014). Residents' support for tourism development: The role of residents' place image and perceived tourism impacts. Tourism Management, 45, 260-274.#
Sun, X., Chi, C. G. Q., & Xu, H. (2013). Developing destination loyalty: the case of Hainan Island. Annals of tourism research, 43, 547-577.#
Truong, T. H., & Foster, D. (2006). Using HOLSAT to evaluate tourist satisfaction at destinations: The case of Australian holidaymakers in Vietnam. Tourism management, 27(5), 842-855.#
Wang, S., & Xu, H. (2015). Influence of place-based senses of distinctiveness, continuity, self-esteem and self-efficacy on residents' attitudes toward tourism.Tourism Management, 47, 241-250.#
Wang, X., Zhen, F., Zhang, J., & Wu, X. (2014). Exploring factors influencing residents' satisfaction with tourism development in poverty-stricken areas: A case study of five poor villages in China. Asia Pacific Journal of Tourism Research, 19(5), 517-537.#
Zamani-Farahani, H., & Musa, G. (2012). The relationship between Islamic religiosity and residents’ perceptions of socio-cultural impacts of tourism in Iran: Case studies of Sare’in and Masooleh. Tourism Management, 33(4), 802-814. #