The Effect of Information Quality of Word of Mouth in Online Social Networks on Tourist Behavior
Subject Areas :
narjes
deyrgandom
1
Mohammad
najjarzadeh
2
(دانشگاه سمنان)
Seyed Abbas
Ebrahimi
3
Keywords: online word of mouth, information quality, source credibility, tourist behavior.,
Abstract :
Social networks have changed users’ lifestyles over a short period. People use online social networks. Communications between individuals go beyond the circles of friends and family members and involve communicating with strangers. Social networks have thus provided the marketers with the brand new, yet unlimited opportunities, including online word-of-mouth marketing. This study investigated the effect of information quality of online word of mouth on the tourist behavior. We received 332 questionnaires from domestic tourists who had the experience of using an online word of mouth. Valid questionnaires were 310. The data were analyzed by structural equations and the partial least squares method. The results showed that online word of mouth, information quality, and source credibility had a positive and significant impact on tourist behavior. Also, online word of mouth and information quality had a positive and significant effect on source credibility. Few studies had so far investigated source credibility and quality of information. The results confirmed the direct and significant impact of the two variables on tourist behavior.
پیرس، فیلیپ ل. (1391). رفتار گردشگر بن مایه¬ها و طرح¬های مفهومی. ترجمه: حمید ضرغام بروجنی؛ زهره جوادی سبدانی و سید محمد حسن حسینی. چاپ دوم. تهران: مهکامه.
حمیدی¬زاده، محمدرضا؛ قره¬چه، منیژه؛ هادی¬زاده مقدم، اکرم و سلیمی¬پور، سیروس. (1394). «تأثیر تبلیغات توصیه¬ای بر تصویر ذهنی گردشگران از مقصد گردشگری». چشم انداز مدیریت بازرگانی. شماره 23. 49-67.
صلواتیان، سیاوش و معظمی گودرزی، مریم. (1393). «راهبردهای چگونگی استفاده از محتوای کاربرساخته در اخبار صدا و سیما». فصلنامه مطالعات ماهواره و رسانه¬های جدید. سال سوم. شماره 9. 65-90.
Abrantes, J. L., Seabra, C., Lages, C. R., & Jayawardhena, C. (2013). Drivers of in-group and out-of-group electronic word-of-mouth (eWOM). European Journal of Marketing, 47(7), 1067-1088. doi:10.1108/03090561311324219
Abubakar, A. M., & Ilkan, M. (2016). Impact of online WOM on destination trust and intention to travel: A medical tourism perspective. Journal of Destination Marketing & Management, 5(3), 192-201. doi:10.1016/j.jdmm.2015.12.005
Ahrens, J., Coyle, J. R., & Strahilevitz, M. A. (2013). Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers. European Journal of Marketing, 47(7), 1034-1051. doi:10.1108/03090561311324192
Ayeh, J. K., Au, N., & Law, R. (2013). “Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content. Journal of Travel Research, 52(4), 437-452. doi:10.1177/004728751247
Berthon, P., Pitt, L., & Campbell, C. (2008). When Costumers Creat The Ad. California management review, 50(4), 6-30. DOI: 10.2307/41166454
Bronner, F., & Hoog, R. D. (2011). Vacationers and eWOM: Who Posts, and Why, Where, and What? Journal of Travel Research, 50(1), 15-26. doi:10.1177/004728750935
Bronner, F., & Hoog, R. D. (2016). Travel websites: Changing visits, evaluations and posts. Annals of Tourism Research, 57, 94-112. doi:10.1016/j.annals.2015.12.012
Buhalis, D., & Jun, S. H. (2011). E-Tourism. Woodeaton, Oxford, OX3 9TJ: Goodfellow Publishers Limited.
Chan, Y. Y., & Ngai, E. W. (2011). Conceptualising electronic word of mouth activity. Marketing Intelligence & Planning, 29(5), 488-516. doi:10.1108/02634501111153692
Cohen, S. A., Prayag, G., & Moital, M. (2014). Consumer behaviour in tourism: Concepts, influences and opportunities. Current Issues in Tourism, 17(10), 872-909. doi:10.1080/13683500.2013.850064
Cox, C., Burgess, S., Sellitto. C. & Buultjens, J. (2009). The Role of User-Generated Content in Tourists' Travel Planning Behavior. Journal of Hospitality Marketing & Management, 18(8), 743-764. DOI: 10.1080/19368620903235753
Dennhardt, S. (2014). User-generated content and its impact on branding how users and communities create and manage brands in Social Media. Wiesbaden: Springer Gabler. doi:10.1007/978-3-658-02350-8
Doosti, S., Jalilvand, M., Asadi, A., Khazaei Pool, J., & Mehrani Adl, P. (2016). Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image. International Journal of Tourism Cities, 2(2), 137-148. doi:10.1108/IJTC-12-2015-0031
Eriksson, N. (2014). User categories of mobile travel services. Journal of Hospitality and Tourism Technology, 5(1), 17-30. doi:10.1108/JHTT-10-2012-0028
Erkan, I. (2016). The Influence of Electronic Word of Mouth in Social Media on Consumers’ Purchase Intentions (Doctoral thesis), Brunel University.
Filieri, R. (2016). What makes an online consumer review trustworthy? Annals of Tourism Research, 58, 46–64. doi:10.1016/j.annals.2015.12.019
Filieri, R., Alguezaui, S., & McLeay, F. (2015). Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tourism Management, 51, 174-185. doi:10.1016/j.tourman.2015.05.007
Filieri, R., & Mcleay, F. (2013). E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers Adoption of Information from Online Reviews. Journal of Travel Research, 53(1), 44-57. doi: 10.1177/0047287513481274.”
Filieri, R. (2015). What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM. Journal of Business Research, 68, 1261-1270. doi:10.1016/j.jbusres.2014.11.006
Hautz, J., Füller, J., Hutter, K., & Thürridl, C. (2014). Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors Julia. Journal of Interactive Marketing, 28, 1-15. doi:10.1016/j.intmar.2013.06.003
http://www.internetlivestats.com/internet-users/iran/May 25, 2017
http://www.internetlivestats.com/one-second/May 25, 2017
https://www.amar.org.ir/Portals/0/News/1396/hsi-s95.pdf
Jalilvand, M., & Samiei, N. (2012). The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TPB). Internet Research, 22(5), 591-612. doi:10.1108/10662241211271563
Leung, D., Law, R., Hoof, H. V., & Buhalis, D. (2013). Social Media in Tourism and Hospitality: A Literature Review. Journal of Travel & Tourism Marketing, 30, 3-22. doi:10.1080/10548408.2013.750919
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29, 458–468. doi:10.1016/j.tourman.2007.05.011
Noel, H. (2009). Basics Marketing 01: Consumer behavior. (Vol. 1, Basics Marketing (Book 1)). Switzerland: AVA Publishing.
Park, D., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: the moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125-148.
Park, S., & Nicolau, J. L. (2015). Asymmetric effects of online consumer reviews. Annals of Tourism Research, 50, 67–83. doi:10.1016/j.annals.2014.10.007
Preacher, K. J., & Leonardelli, G. J. (2001). Calculation for the Sobel test. Retrieved January, 20, 2009. Scowsill, D. (2016). Travel & Tourism ECONOMIC IMPACT 2016 WORLD, (Available from:https://www.wttc.org/-/media/files/reports/economic%20impact%20research/regions%202016/world2016.pdf. Accessed on May 25, 2017)
Sigala, M. (2015). Social media marketing in tourism and hospitality. Inf Technol Tourism, 15, 181-183. doi:10.1007/s40558-015-0024-1
Smith, D., Menon, S. & Sivakumar, K. (2005). Online peer and editorial recommendations, trust, and choice in virtual markets. Journal of Interactive Marketing, 19(3), 15-37. doi:10.1002/dir.20041
Sun, T., Youn, S., Wu, G., & Kuntaraporn, M. (2006). Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences. Journal of Computer-Mediated Communication, 11, 1104–1127. doi:10.1111/j.1083-6101.2006.00310.x
Wu, M. H. (2013). Relationships among Source Credibility of Electronic Word of Mouth, Perceived Risk, and Consumer Behavior on Consumer Generated Media (Master thesis), University of Massachusetts-Amherst. Paper 984. http://scholarworks.umass.edu/theses/984
Yoon, H. (2015). Use of Social Networking Sites and Word-of-Mouth in Tourism Services. Advances in Hospitality and Leisure, 11, 21-40. doi: 10.1108/S1745-354220150000011002